PR Manager
SKILLS
FULL DESCRIPTION
ABOUT THE ROLE
We’re looking for a PR Manager to lead proactive consumer and trade media engagement, elevate our founder and brand storytelling, and amplify new salon openings, services, and partnerships. You’ll also play a key role in supporting influencer and advocacy initiatives, helping [Employer hidden — view at passion-project.co.uk] continue to grow as the most talked-about beauty services brand globally.
This is a hands-on role for someone with demonstrable press contacts across consumer lifestyle, fashion, and beauty titles. Experience within the franchise sector or with fast-growing, founder-led businesses is a bonus but not essential.
Based at our London Central Support Centre, this role is ideal for a confident communicator who thrives in a fast-paced, creative environment and loves seeing their work make a real impact.
KEY RESPONSIBILITIES
Media Relations & Storytelling
- Develop and execute PR strategies to secure impactful earned media across consumer lifestyle, fashion, beauty, and trade outlets.
- Build and nurture strong relationships with journalists, editors, and opinion leaders.
- Craft press releases, pitches, media kits, and thought-leadership angles for [Employer hidden] and its Founder.
- Secure consistent coverage for new salon openings, product innovations, brand partnerships, and seasonal campaigns.
Founder & Brand Profiling
- Position our Founder & Creative Director as a thought leader in beauty, fashion, and business.
- Develop press opportunities, interview placements, and profile features across relevant consumer and trade media.
Influencer & Advocacy
- Partner with the Social & Influencer team to amplify key moments via influencer collaborations and gifting.
- Support in securing advocacy from tastemakers, KOLs, and celebrities aligned with [Employer hidden]’s brand pillars.
Campaigns, Launches & Events
- Deliver PR campaigns for new salon openings, supporting franchise partners with tailored toolkits and local amplification.
- Manage PR elements of brand collaborations and corporate partnerships.
- Lead planning and execution of press days, influencer appointments, and launch events.
Monitoring & Insights
- Define clear KPIs for PR performance, coverage reach, and ROI.
- Monitor competitor PR activity, cultural trends, and emerging media platforms.
- Share actionable insights with the Head of PR & Social and the wider Marketing team.
ABOUT YOU
- Experienced PR professional with a strong background in consumer, lifestyle, fashion, beauty, or luxury brands, gained either in-house or agency-side.
- Proven network of UK consumer and trade media contacts.
- Strong track record in delivering impactful earned media results across print, digital, and social.
- Experience in franchise or fast-growth environments is an advantage.
- Skilled in crafting compelling brand and founder stories.
- Strong event management experience (press days, launches, influencer activations).
- Knowledge of influencer marketing and content as part of an integrated PR strategy.
- Exceptional written and verbal communication skills with an editorial, fashion-forward tone.
- Highly organised, proactive, and confident working in a fast-paced, growing brand.
- A genuine interest in nails, beauty, and culture.
LOCATION
This is a full-time, permanent role based at our Support Centre in Central London, and we offer a hybrid working model, aligned with role requirements.
EMPLOYEE BENEFITS
- Private healthcare and wellness support – Enjoy access to private healthcare including phone/video GP appointments and treatment in private hospitals where NHS wait times are high.
- Shopping discounts – Save money with a wide range of discounts on top brands.
- Birthday treat – Celebrate your birthday with a treat on us!
- Social budget – Regular team socials and monthly treats, agreed with your manager – from office lunches to after-work drinks.
- Holiday on us – Gain an extra day of paid annual leave for every full year you’re with us, up to 5 extra days.
- Employee discount – Heavily discounted treatments for when you need a little pampering.
- Emergency cash advance – Interest-free advance of up to £50 per worked day in the month to help cover short-term needs.
- Refer a friend scheme – Receive a reward when someone you refer is successfully hired.
EQUAL OPPORTUNITIES
We’re proud to be an inclusive employer. We welcome applications from all backgrounds and are committed to creating a diverse, supportive, and empowering workplace.