Head of Brand

🔒 Confidential Employer
Posted 20 April 2026
LOCATION
London, UK
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Brand Strategy Creative Direction Cultural Intelligence Social Media Strategy Team Leadership Brand Building

FULL DESCRIPTION

Join [Employer hidden — view at passion-project.co.uk] as our Head of Brand!
Location: 3 days per week at our Central office, Maison [Employer hidden] & 2 days Working From Home
Reports to: CEO
Team:​ Brand
Salary: Competitive, with comprehensive benefits

About [Employer hidden]

At [Employer hidden], we believe in the power of the blank page. Since the business was founded in London in 2015, we've been crafting beautifully designed stationery—from journals and planners to wedding invitations—that inspire creativity and meaningful connections. With over £60 million raised and a growing presence in the UK, US and beyond, we're on a mission to make everyday moments noteworthy. [Employer hidden] is entering a new chapter. What began as a design-led paper and stationery brand is evolving into a full lifestyle world spanning fashion accessories, games, home, and beyond, across D2C and Wholesale globally. As Head of Brand, you'll be the strategic and creative force driving this next phase. This is a pivotal hire: the opportunity to define a new brand era, build a culturally resonant lifestyle universe, and take [Employer hidden] from category brand to Zillennial cultural institution.

About You

- Senior brand leadership experience in lifestyle, fashion, beauty, or culturally-driven consumer brands - Proven track record of transitioning or expanding a brand into new categories - Deep understanding of Gen Z & Millennial behaviour, taste, and the D2C/organic playbook - Experience leading multi-disciplinary creative teams across brand, copy, and art direction - A portfolio that demonstrates cultural literacy, brand elevation, and contemporary storytelling - A strategic thinker and strong operator, able to turn ideas into systems and measurable outcomes

What You'll Own

  • Brand strategy & world-building Define [Employer hidden]'s evolution into a cross-category lifestyle brand with a multi-year narrative rooted in cultural intelligence.
  • Creative direction Lead and quality-control outputs across art direction, copy, content, and brand identity across every touchpoint.
  • Cultural intelligence Act as [Employer hidden]'s internal cultural radar — tracking Gen Z taste, creators, aesthetics, and marketplace shifts.
  • Organic social & growth Set strategy and KPIs across Instagram, TikTok, and emerging platforms. Build a test-learn-iterate framework for Gen Z content.
  • Team leadership Manage and mentor Brand, Copy & Content, and Creative teams. Build a culture of creativity, insight, and performance.
  • Execution & delivery Turn brand strategy into seasonal campaigns, collection launches, partnerships, and retail moments that drive real commercial impact.

Apply now

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