Senior CRM Executive
SKILLS
FULL DESCRIPTION
Senior CRM Executive
We have an exciting opportunity for a passionate and energetic CRM executive to join a leading retail and ecommerce company, who sell unique luxury products. They are currently looking for a Senior CRM Executive to work alongside the CRM Manager to ensure delivery of the best experience for their customers. The role is fast paced and so a highly organised and self-motivated attitude is essential.
The CRM executive will be responsible for assisting the CRM manager in the development of marketing campaigns as well as management and ownership for the newsletter campaign. Other responsibilities will also include:
- Develop and own the newsletter campaigns
- Assisting in the planning, developing, and building of the marketing email campaigns alongside the promotions plan
- Working with the Global CRM Manager to scope and build key automated e-CRM journeys
- Analyse subscription data and sharing insights provide recommendations to reduce churn.
- Collaborate with the content team to create varied content for different audiences.
- Ongoing optimisation of all customer communications using testing techniques
- Generate campaign performance reports to analyse and suggest where improvements can be made
- Ensure the database is segmented effectively for targeted marketing activities
- Driving retention across the entire customer lifecycle
- Developing relationships with internal stakeholders, agencies and other third parties.
The ideal candidate will have experience working across channels including email, direct mail, SMS and social as well as experience working with an ESP. They will also be a confident communicator with good agency management skills managing timelines, processes and reviewing performance.
If you are a team player who is passionate about CRM, Data and wellbeing, this is a fantastic opportunity to join a a superb brand that offers excellent benefits as well as a competitive salary.
Location: Hertfordshire
Salary: Up to £40,000 pa DOE + excellent benefits
Ref: FV-21651