Responsibilities

- Strategic Transformation & Maturity: Lead the agency’s highest-stakes consulting projects, auditing client digital maturity to reframe ambiguous briefs into actionable transformation roadmaps across media, data, and creative.

- Design and deliver compelling stories for C-suite stakeholders, building the consensus and belief needed to secure investment for mid-to-long term growth plans.

- Evidence-Led Architecture: Pressure test all strategic roadmaps using data and measurement intelligence, ensuring every recommendation, from creative messaging to technical data infrastructure, is rooted in commercial reality.

- Integrated Subject Matter Expertise: Act as the primary architect for cross-discipline solutions, ensuring that Digital Media, Data/Measurement, and Performance Creative are integrated into a single, resilient engine.

- Media Effectiveness & De-risking: Design advanced measurement frameworks, utilising methodologies like MMM, Incrementally, and ITSA, to provide the evidence required for transformative shifts in client investment.

- Pitch Leadership: Lead the strategic response for high-value new business opportunities, articulating how integrated strategy across media, data, and creative drives P&L impact for a prospect’s business.

- Methodology Development: Translate bespoke, high-value strategic solutions into repeatable frameworks and methodologies that can be utilised to raise the standard of work across the wider agency.

- Commercial Stewardship: Apply rigorous commercial logic to all strategic decisions, ensuring every initiative is backed by a robust financial case that supports agency growth and stability.

Industry Authority: Represent the agency’s strategic expertise externally through opinionated thought leadership and industry engagement to build market reputation and inbound interest.

Required Skills and Experience

• Extensive experience in turning commercial business challenges into actionable strategic roadmaps for global or enterprise brands.
• Exceptional narrative leadership with a proven track record of navigating C-suite environments to build belief, secure investment, and influence senior-level decisions during planning and pivots.
• Authoritative knowledge of cross-channel dynamics and advanced measurement techniques across digital media, data, and creative to prove the commercial impact of integrated strategy.
• Strategic foresight to anticipate trends and platform risks, with demonstrated experience in developing original frameworks, digital maturity models, and consultancy-led service offerings.
• Rigorous commercial acumen in leading integrated strategic visions for high-value new business pitches and ensuring all initiatives are backed by robust financial cases.
• Ability to inspire strategic excellence by defining a clear craft "North Star," providing senior practitioner mentorship, and establishing the logic required for technically resilient cross-functional teams.