Digital Marketing and Analytics Executive

Digital Marketing and Analytics Executive

We are looking for a Digital Marketing and Analytics Executive to join the Digital team within our Marketing and BD team.

Joining [Employer hidden — view at passion-project.co.uk] means being part of a collaborative, approachable team who want you to succeed. You’ll be encouraged to get involved and recognised for your contribution.

We take your development seriously. Our learning and development programmes are second to none and are designed to help you strengthen your skills.

Above all, you’ll be part of a firm where we all work together as part of a cohesive and supportive team, value your efforts and help you to thrive.

Core responsibilities

You will recommend, set up and continuously improve dashboards and reporting frameworks across our marketing activity. You will play a key role in improving digital measurement maturity across the Marketing and BD team. You will:

• own the design and delivery of regular reporting across website, email and social channels, using GA4 and platform analytics;
• review existing reporting approaches and design improvements, including dashboards and visual reporting formats;
• setup and maintain consistent UTM structures to support campaign tracking and attribution;
• highlight notable trends or changes in performance – explaining what the numbers mean and what we should do next; and
• support the wider team by making performance data easy to access, understandable and repeatable.

This is a key development area for us. We’re looking for someone who enjoys shaping and optimising how reporting works – not just maintaining what already exists.

Email Marketing and Marketing Automation (Vuture):

• build, QA and send email campaigns and mailings using Vuture (our mailing platform), ensuring accuracy and best practice across templates, content and audience selection;
• support teams across Marketing with email delivery, helping them plan, prepare, troubleshoot and execute campaigns efficiently;
• develop and deepen expertise in Vuture, becoming a go-to expert within the team over time;
• contribute to improving audience segmentation, preference management and interpretation of engagement data; and
• share insight from email performance so teams understand what resonated, what didn’t, and why.

This role does not replace wider team involvement in Vuture or email campaigns, but it does bring expertise, consistency and confidence to how we use the platform – you will be the expert and provide support for the wider Marketing and BD team. If you haven’t used Vuture before, that’s ok, we will provide training and support to help you build expertise quickly.

Website CMS and Content Management (Umbraco):

• lead and support day-to-day website content updates using the CMS (Umbraco), including page edits, new content publishing and QA;
• ensure content meets agreed standards for tone, formatting, metadata, accessibility and SEO;
• support campaign and content landing pages, working with colleagues to improve clarity and on-site journeys; and
• liaise with developers or suppliers to log issues, test fixes and maintain a clear audit trail.

SEO and Content Optimisation:

• take ownership of SEO fundamentals across the website, including titles, descriptions, headings, internal linking and content hygiene;
• support colleagues with SEO-informed content publishing and updates;
• use search and performance data to identify opportunities to improve visibility and engagement; and
• help embed SEO thinking into everyday digital activity, rather than treating it as a bolt-on.

Social Media Publishing and Editorial Support (Hootsuite):

• support social media publishing as needed, providing cover and continuity alongside the Social Media and Digital Marketing Assistant;
• confidently edit and refine social post copy to ensure it is clear, accurate and aligned to the firm’s tone of voice and strategy;
• understand the firm’s channels, audiences and governance requirements so risks are identified early;
• support with paid LinkedIn promotion and boosting; and
• use performance data and wider firm priorities to make constructive recommendations on messaging and emphasis.

CRM and Campaign Operations (InterAction):

• work with the CRM, BD and Events teams to support clean data flows between campaigns, email activity and reporting;
• help maintain consistent approaches to audience selection and engagement tracking; and
• contribute to improving how we evidence the impact of digital marketing activity over time.