Marketing Manager - EMEA
SKILLS
FULL DESCRIPTION
[Employer hidden — view at passion-project.co.uk] is seeking a hands-on field marketer for the EMEA region to drive opportunity creation and deal momentum. The role involves building and executing a regional field plan, ABM, event management, and collaboration with sales and marketing teams. Fluency in French or German is required.
The Opportunity:
[Employer hidden] powers applications used by billions. In the EMEA region, we need a hands-on field marketer who converts regional focus into opportunity creation and deal momentum, blending events, Account-Based Marketing (ABM), campaign orchestration, and AI-driven relationship marketing. You’ll be the marketing owner for EMEA, partnering closely with Sales, SDR, Product Marketing (PMM), and Partner/Channel Marketing to move named accounts from interest to committed evaluation and purchase.
What You’ll Do:
Build and run the EMEA field plan supporting [Employer hidden] priorities: enterprise modernization and adoption of [Employer hidden] Cloud. Sequence initiatives by segment and vertical (e.g., financial services, retail/e-commerce, telecom/media) aligned to regional sales goals and named account lists. Own the regionalfield budget; source and negotiate vendors and sponsorships; manage expenses.
Partner with Sales on tiered ABM (1:1, 1:few, 1:many). Define ICP, map buying committees (DBA, Platform Eng, App Dev, Architecture, Security, Finance/IT leadership), and tailor plays for entry, expansion, and competitive takeout. Use intent, fit, and product signals to prioritize accounts; personalize content and outreach by stage.
Own end-to-end execution of trade shows, executive dinners, roadshows, meetups, and virtual events. Standardize pre-event activation (invites, sequences), on-site capture (compliant, structured), and post-event follow-up (fast, persona-relevant, multi-channel).
Orchestrate buyer journeys with AI assistance: predictive account selection, content personalization, conversational follow-up, and automated recap/next-step summaries. Build buyer enablement: curated content hubs, solution blueprints, ROI/migration tools, and mutual action plans that help committees progress confidently. Activate community and developer touchpoints (OSS meetups, user groups) to drive advocacy and pipeline adjacency.
Partner with Sales and Customer Success to identify champions and develop case studies, customer stories, and use cases that match target personas and verticals. Package proof for field use (slides, one-pagers, short videos, talk tracks) and keep assets fresh with measurable outcomes and clear before/after states.
Localize global plays and create region-specific programs. Tailor by vertical, ICP, and Personas Partner with PMM to translate technical value into persona stories and align proof points, references, and enablement assets per vertical.
Collaborate with Partner & Channel stakeholders to align EMEA field activities with partner programs. Plug into hyperscaler, SI/ISV, and marketplace motions to amplify reach, create economies of scale, and run repeatable plays (co-hosted events, co-sell days, joint content).
Run a weekly operating cadence with RVPs and first-line managers; set clear handoffs with SDR leadership (definitions, follow-up timing, dispositions, recycling) and maintain a tight closed loop.
Be metrics-driven to the core, live in the data, own the numbers, and report with full accountability on lead conversion, opportunity creation, stage progression, program health, and learnings. Champion data hygiene and multi-touch attribution; test, iterate, and scale what works.
What You'll Bring:
You’ve owned field/regional marketing in EMEA and know how to turn plans into pipeline through events, ABM, and campaigns. You’re ABM-savvy: tier accounts, map buying committees, tailor programs by stage, and partner tightly with Sales. You live in the data: attribution-aware, dashboard-driven, and accountable for reporting and continuous improvement. You’re hands-on with Salesforce/Marketo, ABM and webinar platforms, data tools, and you use AI to prioritize accounts, personalize content, and accelerate follow-up. You distinguish decision makers from practitioners and speak each persona’s language. You’re a go-getter and problem solver, you spot gaps, propose solutions, and execute fast with a collaborative attitude. You are highly organized and transparent; you enjoy the discipline of planning in advance and working in spreadsheets,JIRA/Confluence, to build simple, efficient, clear processes that keep stakeholders aligned. You're fluent in French or German (required).
Why Join Us?
You will be a key player in [Employer hidden]'s growth story, directly impacting our success in a critical market. We offer a competitive salary, comprehensive benefits, and the opportunity to work with a dynamic and innovative global team. If you are a strategic thinker with a passion for driving results and building strong relationships, we encourage you to apply.
How to Apply
If you are interested in this position, please submit your application along with your CV/Resume through our ATS Greenhouse on our [Employer hidden] Careers site.