Director, Marketing Technology

🔒 Confidential Employer
Posted 25 March 2026
LOCATION
Remote
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Marketing & Communications
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Salesforce Pardot LeanData Zapier Chili Piper Lead Management Data Hygiene Marketing Technology

FULL DESCRIPTION

Ready to join the future of work?

Become part of a remote and hybrid first*, global company spanning across the Americas, Europe, and Asia for A Job That Works for You. You will become among 2000+ Guardians worldwide, embracing YOUR unique approach to work.

Our vision of the future of work is “Work In Any Way” which offers flexibility for where you work, it empowers you to define your ideal work environment, unbound by the traditional notions of what work should look like. Most importantly, it puts people first!

Key Responsibilities:

  • Define and manage the marketing tech stack, ensuring systems integrate effectively (e.g., Salesforce, Pardot, LeanData, Zapier, Chili Piper).
  • Partner closely with Sales Operations to align on architecture, data structure, and system workflows.
  • Ensure marketing systems support lead lifecycle management, attribution, and pipeline growth.
  • Establish and maintain best practices for data quality, governance, and enrichment.
  • Oversee lead routing logic, scoring models, and lifecycle stages to ensure accuracy and efficiency.
  • Ensure seamless flow of data between web forms, CMS, marketing automation, and CRM.
  • Oversee the systems and processes that power email marketing, drip campaigns, and personalized communications.
  • Ensure campaigns are executed accurately, efficiently, and at scale.
  • Continuously improve segmentation, targeting, and personalization capabilities.
  • Act as the primary liaison between marketing, sales ops, and technical teams.
  • Translate technical concepts into clear, actionable insights for non-technical stakeholders.
  • Gather requirements, prioritize requests, and ensure alignment across teams.
  • Lead and mentor a team of marketing technologists and operations specialists.
  • Ensure the team is technically strong, well-documented, and process-driven.
  • Promote best practices in documentation, QA, and system governance.

(Optional) Website & CMS Oversight

  • Potentially oversee website development resources, focusing on project management and alignment—not coding.
  • Ensure strong integration between the website, CMS, and marketing systems.
  • Facilitate clear communication between web development and marketing teams.

Qualifications

  • 7+ years of experience in marketing technology, marketing operations, or related fields, with 3+ years in a leadership role.
  • Strong experience working with integrated martech stacks, especially Salesforce and marketing automation platforms (e.g., Pardot).
  • Deep understanding of lead routing, data hygiene, lifecycle management, and campaign operations.
  • Proven ability to manage system integrations across tools like LeanData, Zapier, Chili Piper, and similar platforms.
  • Experience partnering closely with Sales Operations and working alongside Salesforce admins/developers.
  • Strong communication skills with the ability to translate technical concepts for non-technical audiences.
  • Experience leading and developing technical or operations-focused teams.
  • Highly organized with strong documentation and process management skills.

Nice to Have:

  • Salesforce certifications (Admin, Advanced Admin, or similar).
  • Experience overseeing website teams or CMS platforms.
  • Familiarity with data governance, compliance, and privacy standards.
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