Social Media and Marketing Manager

KEY JOB RESPONSIBILITIES/DUTIES: - Drafting of the Firm’s annual Marketing Plan and Report; - Reviewing annually and amending as necessary the Firm’s Marketing and Social Media Policies; - Monitoring the Firm’s marketing budget and reporting to the partners every six months; - Analysis and reporting on marketing campaign ROI to the partners; - Analysing feedback from client satisfaction surveys and the Firm's marketing activities; - Carrying out creative and commercial analysis of competitor activity; submitting feedback to the partners as necessary; - Ensuring the Firm’s branding and image is visible and consistent across all forms of media and throughout all offices premises; - Ensuring the Firm’s marketing and business development activities are compliant with all relevant regulating bodies and Lexcel requirements; - Accurate drafting of all written copy for advertising campaigns, promotions, brochures, digital mailshots or other marketing media and liaising with relevant bodies regards artwork and placement; - Maintenance of the Firm's website, in cooperation with external agencies and the Firm’s IT department, including accurate drafting of news articles and press releases for the site; - Analysing website traffic; monitoring effectiveness of Google and other on-line marketing and liaising with SEO consultants; - Organising photo shoots for website, brochures and newsletters; - Development of the Firm’s social media strategy including management of social media accounts (LinkedIn, Facebook, Twitter & Google+); posting of topical discussions on relevant groups; monitoring/dealing with responses accordingly; - Identifying suitable networking events for fee earners and co-ordinating attendance and follow up; - Representing the Firm at exhibitions and business fairs and carrying out appropriate follow up/business development; - Organising and co-ordinating the Firm’s marketing functions both internally and externally including liaison with 3rd party suppliers; - Co-ordination of the Firm’s directory entries both online and offline; - Development and management of the Firm’s marketing database and mailing lists;

GENERAL OBJECTIVES: - To agree clear objectives linked to the Firm’s business plan and participate in the performance management system, assessing performance and giving feedback as relevant. - To have a personal development plan and evaluate the effect of training on achievement. - To clearly identify the standards and systems required to continually improve our customer service - To comply with all the Firm’s relevant policies and procedures - To ensure confidentiality on all appropriate matters and recognise that any breach of this confidentiality will be treated very seriously.

PERSON SPECIFICATION

A high degree of initiative, creativity and independence coupled with outstanding organisational skills and a commitment to excellence at every level;

Highly developed written and verbal communication skills with excellent attention to detail;

Exceptionally high use of English grammar and proofing standards;

Ability to communicate effectively with a wide range of relevant stakeholders both within and outside of the Firm;

Competence in marketing and events management gained through extensive work experience is essential; a Certificate in Marketing (CIM) qualification desirable;

Expert knowledge and use of corporate social media and networking platforms such as LinkedIn, Twitter Google+ etc;

Marketing and events management experience gained from working within the professional services sector essential and legal sector desirable;

Excellent IT skills including proficient word-processing speed, Microsoft Word, Excel, PowerPoint and Outlook, Publisher, Adobe Photoshop;

Experience in using CRM databases

Excellent time management skills

Digital photography skills would be an advantage

Presentable in appearance, personable and approachable; able to build harmonious relationships with internal colleagues and external suppliers alike.

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