Social Media Manager

Description

Location: Cambridge, UK – This position offers flexible working options, including predominantly remote work. We’re looking for a culturally tuned-in, creator-savvy Social Media Manager to join our Marketing team on a 6-month temporary basis

This is an execution-focused role: bringing campaigns, updates and community moments to life across Facebook, Instagram, YouTube, X and TikTok.

You’ll turn strategy into standout content — delivering short-form video, timely engagement and creator collaborations that feel authentic to the OSRS community. While your core focus will be Old School RuneScape, you may also support RuneScape and RuneScape: Dragonwilds during high-priority campaigns.

Strategy and direction will be provided by the internal team. Your role is to make the magic happen.

What you'll be doing:

Campaign & Content Execution

• Execute social campaigns supporting product updates, in-game events and key marketing beats
• Produce, edit and publish high-performing social-first content — with a strong focus on short-form video
• Collaborate with internal creative services to deliver engaging, platform-native assets
• Work with creators and community members to amplify reach, authenticity and relevance
• Ensure content reflects a deep understanding of OSRS gameplay, culture and the creator ecosystem

Community Engagement & Interaction

• Engage daily with players across social channels in an informed, friendly and authentic voice
• Respond to player comments, feedback and questions promptly and professionally
• Moderate discussions and escalate issues to Community or Player Support where needed
• Champion a welcoming, inclusive and player-first tone across all platforms

Creator Relationships & Advocacy

• Identify and build relationships with creators and community advocates
• Track emerging voices, trends and memes within the RuneScape creator scene and wider gaming culture
• Support creator collaborations that elevate campaigns and strengthen community connection

Reporting & Insight

• Monitor performance metrics across channels
• Provide light-touch weekly reporting on content performance and player sentiment
• Surface emerging opportunities, community feedback and real-time risks to internal teams

Live Operations Support

• Provide on-the-ground social support during updates, live events and unexpected outages
• Help manage real-time communications, including around leaks or service disruptions
• Collaborate closely with Community to ensure accurate and timely updates during live moments
• Support RuneScape and RuneScape: Dragonwilds teams during priority campaign activations when required

What were looking for:

• Familiarity with RuneScape, the MMORPG category and the wider gaming industry
• Proven experience creating short-form video and social-first content
• Fluency in gaming culture, from Reddit threads to TikTok trends
• Strong organisational skills and the ability to thrive in a fast-paced, community-driven environment
• Confidence operating independently within a defined strategic framework
• Most importantly, you understand that social at Jagex is about community first- celebrating player creativity, amplifying authentic voices and showing up in ways that feel genuine, timely and fun.