National Account Executive – Premium Retail

A Taste of The Job

As our National Account Executive – Premium Retail, you’ll be on the front line of driving growth for some of the most exciting premium spirits brands in the UK. This is a field-based, sales-led role focused on expanding distribution, rate of sale, revenue, and margin across premium, prestige, and specialist wine and spirit retailers, both in-store and online.

Reporting to the Head of Grocery & Prestige Retail, you’ll turn brand strategy into real-world results, building strong, commercially effective relationships with customers and delivering standout execution in outlets. While there may be occasional support to the Grocery team, your primary focus will be premium and specialist retail, where storytelling, service, and execution really matter.

Success in this role is measured through distribution gains, new listings, revenue and margin growth, and impactful customer activations, all driven by time spent in trade and a deep understanding of your customers.

Your Impact Will Include

Sales & Commercial Execution – Premium & Specialist Retail

• Drive sales growth through new business wins, increased distribution, and improved rate of sale.
• Own and deliver the customer selling story, translating brand strategy, insight, and innovation into compelling commercial propositions.
• Prospect, onboard, and develop independent and specialist retail customers.
• Lead negotiations on ranging, pricing, margin, and promotions within agreed frameworks.
• Ensure premium in-store execution standards in collaboration with field sales teams.
• Spend significant time in trade, understanding customer needs, competitive sets, and opportunities.

Tesco Group & Booker – Local Support (Secondary Focus)

• Deliver localised sales support through regional, depot, and store-level engagement.
• Work directly with Booker depots to secure listings, improve distribution, and drive compliance.
• Support field teams with local activity, availability, and promotional execution.

Promotions, Pricing & Activation

• Plan, negotiate, and execute impactful consumer activity.
• Collaborate closely with marketing to deliver high-quality in-store activation.

Reporting, Forecasting & Insight

• Use data and insight to identify opportunities, risks, and corrective actions.
• Provide accurate forecasts and clear performance updates.

A Flavour of the Business

At [Employer hidden], we’re a unique blend, a fast-growing global spirits business with more than 250 years of heritage. Our award-winning portfolio spans premium and prestige brands enjoyed by consumers worldwide.

We operate in a lean, entrepreneurial way, giving our commercial teams the freedom to act, adapt, and make a real impact. Joining QB, *as we’re known to our friends*, means rolling up your sleeves, getting stuck in, and helping shape the future of our brands in a highly competitive premium retail landscape.

The Perfect Serve - A Bit About You

You’re a commercially driven sales professional with a passion for premium spirits and a strong understanding of the UK Off-Trade. You thrive in a field-based role, enjoy building relationships, and are confident negotiating, influencing, and closing deals in competitive environments.

You will bring:

• Proven experience in UK Off-Trade sales, ideally with premium and independent retail exposure.
• Strong understanding of the UK premium retail landscape.
• Knowledge of premium spirits (WSET Level 3 or equivalent preferred).
• Excellent commercial and financial acumen, with a clear understanding of P&L drivers.
• Strong negotiation, influencing, and relationship-building skills.
• Experience delivering innovation, promotions, and customer-led projects.
• A proactive, entrepreneurial mindset and comfort working independently in the field.
• Data literacy, using insight to support selling arguments.
• Strong communication skills and the ability to collaborate cross-functionally.
• Full UK driving licence and flexibility to travel extensively.

The Garnish – Benefits that come with the role

We know great commercial talent deserves strong support. We offer:

• Competitive salary and performance-related bonus
• Company car or car allowance
• Company pension scheme
• 25 days holiday plus bank holidays
• Staff product allowance and discounts
• Tools and systems to support high-quality field execution
• The opportunity to work with premium, prestige spirits brands in a growth category

The Essence of QB

At [Employer hidden], we blend heritage with ambition, craftsmanship with commercial edge. Our success is built on people who know how to build brands, win customers, and deliver results in the moments that matter.

As National Account Executive – Premium Retail, you’ll be a key part of that story, taking our brands further, faster, and deeper into the UK’s premium retail landscape