Demand Generation Lead
SKILLS
FULL DESCRIPTION
About [Employer hidden — view at passion-project.co.uk]
[Employer hidden] is helping enterprise retailers unlock execution at scale.
Our platform turns data into action, surfacing the highest-impact opportunities across store operations and enabling teams to act on them consistently. The result: measurable improvements in sales, labor efficiency, and operational performance across thousands of locations.
We work with global brands including Dollar General, Circle K, Currys, and Tractor Supply, and we’re building a new category around Intelligent Management.
We’re at an inflection point: strong enterprise traction, expanding in the US, and a clear path to significant scale.
Why [Employer hidden]
- Own and build the demand engine at a company with real enterprise traction
- Work directly with Sales and leadership to shape go-to-market strategy
- Be part of a team that moves fast, operates with trust, and focuses on outcomes
- Help define and scale a new category in enterprise retail technology Join at a moment where your impact will be immediate, visible, and meaningful
The Role
We’re looking for a Demand Generation Lead to own and scale [Employer hidden]’s enterprise pipeline engine.
This is not a “campaigns” role. You will be directly accountable for generating and accelerating pipeline across a focused set of target accounts in the US and UK, working in lockstep with Sales to drive revenue outcomes.
You will design and execute account-based programs, orchestrate multi-channel engagement, and play an active role in moving deals forward. This is a hands-on, high-impact role for someone who thinks like an operator and thrives in a build environment.
What Success Looks Like (First 6-12 Months)
- Generate and influence a meaningful share of new pipeline across target enterprise accounts
- Establish a repeatable, scalable ABM motion aligned tightly with Sales
- Improve conversion rates from first touch to opportunity to closed-won Build clear visibility into performance (pipeline contribution, CAC, ROI)
- Become a trusted partner to AEs in both account strategy and deal progression
What You’ll Do
- Own pipeline creation and acceleration
- Be accountable for generating qualified pipeline and influencing deal progression across named enterprise accounts
- Partner directly with AEs to identify opportunities, prioritize accounts, and drive engagement that converts
- Design and run account-based programs
- Build and execute ABM strategies targeting enterprise retailers across the US, UK, and EMEA
- Align tightly with Sales on account selection, messaging, and timing
- Orchestrate multi-channel engagement
- Plan and execute integrated campaigns across events, paid, partnerships, outbound, and digital channels
- Ensure consistent, coordinated touchpoints across the buying group
- Orchestrate account-level strategy
- Coordinate efforts across marketing and sales to create sustained momentum within target accounts
- Use engagement signals, firmographics, and trigger events to prioritize and personalize outreach
- Accelerate active deals
- Deploy targeted programs and content to move in-flight opportunities forward
- Support multi-threading and stakeholder engagement across complex buying groups
- Operate HubSpot as the growth engine
- Own campaign execution, lead routing, lifecycle stages, and reporting
- Maintain data integrity and ensure attribution reflects reality
- Measure what matters
- Build and own a clear demand dashboard focused on pipeline, conversion, CAC, and ROI
- Continuously optimize based on performance and insights
- Partner across the business
- Work closely with Content, Product Marketing, Sales, and Customer Success to align messaging, campaigns, and GTM execution
- Operate with capital efficiency
- Make smart trade-offs to maximize pipeline impact per dollar spent
- Test, learn, and scale what works
What We’re Looking For
- 5+ years of B2B SaaS demand generation experience, with a strong track record in enterprise ABM
- Proven ability to generate and influence pipeline—not just leads
- Experience supporting complex enterprise sales cycles (6–12+ months, multi-stakeholder buying groups)
- Deep hands-on experience with HubSpot (campaigns, workflows, reporting, attribution)
- Strong analytical mindset—you make decisions based on data and performance
- Experience running programs across both US and UK/European markets
- A builder mentality—you’re comfortable setting strategy and executing it yourself
- Comfortable operating in a high-trust, no-handoff model with Sales
Bonus:
- Experience in retail tech, supply chain, or multi-site enterprise software
- Familiarity with selling into operations, finance, or field leadership personas
Inclusion Matters
At [Employer hidden], inclusion isn’t just a value - it’s a foundation. We are committed to building diverse, balanced, and open teams where everyone can thrive and contribute. We welcome applications from all backgrounds and communities.