Content Lead

About [Employer hidden]

[Employer hidden] is helping enterprise retailers unlock execution at scale.

Our platform turns data into action, surfacing the highest-impact opportunities across store operations and enabling teams to act on them consistently. The result: measurable improvements in sales, labor efficiency, and operational performance across thousands of locations.

We work with global brands including Dollar General, Circle K, Currys, and Tractor Supply, and we’re building a new category around Intelligent Management.

We’re at an inflection point: strong enterprise traction, expanding in the US, and a clear path to significant scale.

Why [Employer hidden]

• Own and shape the narrative at a company defining a new category
• Work at the intersection of product, market, and revenue
• Be part of a high-performing, tight-knit team that moves fast and focuses on outcomes
• See your work directly influence pipeline, deals, and company growth
• Join at a moment where your impact will be immediate and highly visible

The Role

We’re looking for a Content Lead to define and scale [Employer hidden]’s market narrative.

This is not a “content calendar” role. You will own how [Employer hidden] shows up, from category POV to deal-level storytelling, connecting product, positioning, and pipeline into a cohesive content engine.

You will sit at the intersection of Product Marketing and Demand Generation, ensuring that what we say in the market translates directly into pipeline creation and deal progression. This is a hands-on role for someone who can think strategically and execute at a high level.

What Success Looks Like (First 6-12 Months)

• Establish a clear, differentiated narrative for [Employer hidden] in the market
• Build a repeatable content engine that supports both pipeline creation and deal progression
• Increase engagement and conversion across key content touchpoints (web, campaigns, sales cycles)
• Enable Sales with high-impact content used in active deals
• Position [Employer hidden] as a credible voice in AI-driven retail operations

What You’ll Do

Own the narrative and content strategy

• Define how [Employer hidden] shows up in the market, from category POV to product storytelling
• Build and execute a content strategy aligned to pipeline goals and GTM priorities

Bring messaging to life across the funnel

• Translate positioning into compelling content across thought leadership, campaigns, sales enablement, and digital channels
• Ensure consistency across all touchpoints, from first impression to late-stage deal support

Support revenue directly

• Create content used in active sales cycles (executive briefs, ROI narratives, objection handling, case studies)
• Partner with Sales to understand deal dynamics and build assets that move opportunities forward

Build category and thought leadership

• Develop [Employer hidden]’s POV on AI in retail operations and operational execution
• Work with leadership to produce high-quality thought leadership (reports, POVs, speaking content, LinkedIn narratives)

Tell customer stories that sell

• Turn customer outcomes into compelling, credible proof points
• Partner with Customer Success and Sales to capture and scale real-world impact

Maximize content impact and distribution

• Extend long-form content into multiple formats across channels (LinkedIn, email, events, web)
• Ensure content reaches and resonates with target personas

Partner across GTM

• Work closely with Demand Gen to fuel campaigns and ABM programs
• Collaborate with Product, Sales, and CS to ensure content reflects real customer language and needs

Champion quality and voice

• Maintain a high bar for clarity, relevance, and differentiation
• Act as the steward of [Employer hidden]’s voice across all written and narrative-driven content

Leverage AI thoughtfully

• Use AI tools to accelerate research, ideation, and production - while maintaining editorial judgment and quality

What We’re Looking For

• 5+ years of B2B SaaS content or product marketing experience, ideally in enterprise environments
• Exceptional storytelling ability: you can translate complex, technical concepts into clear, compelling narratives
• Experience supporting enterprise sales cycles with content that influences deals
• Ability to operate across both strategic narrative development and hands-on execution
• Strong understanding of how content drives pipeline, not just engagement
• Comfortable working cross-functionally with Product Marketing, Demand Gen, Sales, and Customer Success
• A builder mindset: you’re comfortable creating structure where it doesn’t yet exist

Bonus:

• Experience in retail tech, supply chain, or multi-site enterprise software
• Familiarity with marketing to operations, finance, or field leadership personas
• Experience building or contributing to category creation

Inclusion Matters

At [Employer hidden], inclusion isn’t just a value - it’s a foundation. We are committed to building diverse, balanced, and open teams where everyone can thrive and contribute. We welcome applications from all backgrounds and communities.