UA Manager - Social Channels

UA Manager - Social Channels

As the UA Manager - Social Channels, you will own and scale performance-driven paid user acquisition campaigns across platforms like Meta, TikTok, Google Ads, and Snapchat to maximise installs, revenue, and ROAS for our mobile gaming portfolio. Additionally, you will collaborate closely with the Creative, Product, and Growth teams to develop high-performing ad creatives, align strategies with product metrics, and identify new audience segments to drive scalable growth.

Responsibilities

• Manage and optimise UA campaigns across Meta, TikTok, Google Ads, and Snapchat, focusing on CPI, ROAS, and revenue targets.
• Continuously test and iterate on creative concepts, targeting strategies, bidding models, and campaign structures to improve performance.
• Work closely with the Creative Team to develop, test, and scale new ad creatives that drive high IPM and strong ROAS.
• Analyse campaign performance using data-driven insights to identify optimisation opportunities and scaling potential.
• Monitor key UA metrics including CPI, IPM, CTR, CVR, ROAS, and ARPU, ensuring campaigns meet growth and profitability targets.
• Identify and test new audience segments, campaign strategies, and creative formats to unlock additional scale.
• Collaborate with internal analytics and product teams to ensure UA strategies align with player behaviour, retention, and monetisation performance.
• Stay up to date with the latest social advertising trends, platform updates, and UA best practices.
• Provide clear reporting and insights on campaign performance, highlighting opportunities to scale spend efficiently.updates, and market messaging.

Requirments

• Experience working in Mobile Casual Games.
• Previously managed at least a $1M monthly budget for META Campaigns.
• At least 2 years experience working in UA.
• Experience working with several titles at a time.
• A good understanding of automation processes for Creatives.
• An analytical & data driven approach to your work.

Why [Employer hidden — view at passion-project.co.uk]?

• Generous Holiday: Start with 25 days of annual leave, plus bank holidays. You'll also earn an extra day for every year of service, up to 5 years!
• Flexible Working: We offer core hours that allow you to work flexibly around your life, and a bank of 'Work From Home' days to use when you need them.
• Health Cover: Private medical cover, life assurance, a solid pension plan, and cover for dental and optical care.
• Recharge: Take advantage of our on-site gym and a supportive atmosphere that prioritises your wellbeing.
• Free Food & Drink: Fuel your day with unlimited free snacks and drinks.
• Gaming Goodies: Receive Steam codes for all our game releases!
• Dog-Friendly Office: Bring your furry friend to our vibrant, fun office.
• Office Location: Leamington Spa office location, with free parking and electric charging stations.
• Merch & Events: Get exclusive [Employer hidden] merch, enjoy fun seasonal events, and stay informed with regular town halls.
• Growth & Learning: Full access to LinkedIn Learning to support your continuous professional development.