MARKETING EXECUTIVE

Job Description:

As a Marketing Executive the candidate is required to contribute to develop integrated marketing campaigns to promote our bakery goods. The candidate needs to plan, advert, organise event etc. to facilitate the marketing about the product of the company.

Entry Requirements of this Job:

The minimum requirement for this job is that the candidate must possess a BTEC/SQA award, A levels/H grades or equivalent qualification. However experience in working in similar position for long time will be considered and preferred.

Tasks required by this job include:

• communicate with local customers and build and develop customer relationships
• discuss business methods to customer group in order to identify marketing requirements
• establish an appropriate quantitative and qualitative market research methodology and prepare proposals outlining programmes of work and details of costs
• help with marketing plans, advertising, direct marketing and campaigns
• write and proofread marketing copy for both online and print campaigns
• run social media channels such as Facebook, Instagram and Tweeter etc
• liaise with designers and printers to create marketing tools
• arrange the effective distribution of marketing materials
• maintain and update customer databases to inform the customers about our promotions
• conduct market research, for example using customer questionnaires and focus groups