Senior Sales Executive - Housing Finance Solutions

Drive the UK expansion of market‑leading financial planning solutions for housing associations. Join [Employer hidden] as a Senior Sales Executive and shape growth in a fast‑moving, high‑impact sector.

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Want to be at the forefront of transforming financial planning for UK housing associations?

We are hiring a highly driven Senior Sales Executive to accelerate the growth of our solutions for housing associations across the UK. Reporting directly to the Chief Commercial Officer, you will lead new business development, build trusted client relationships, and drive adoption of advanced financial planning and scenario‑modelling technology in the social and affordable housing sector.

Having built a strong market position in the Netherlands with over 200 clients, we are now expanding into the UK and entering an exciting start‑up and scale‑up phase.

Ideal candidates have strong SaaS sales experience, an established network in UK housing associations, and thrive in fast-paced, entrepreneurial settings.

What will you do?

Your key responsibilities will be:

*New Business Sales*

• Drive new business activity in the social housing sector.
• Execute a structured go-to-market plan and maintain regular engagement with senior decisionmakers.
• Identify, qualify, and progress opportunities through active market outreach.
• Lead discovery sessions and deliver tailored demos and presentations.

*Commercial Execution*

• Build and maintain a high‑quality pipeline aligned with commercial targets.
• Develop pricing proposals and lead contract negotiations.
• Collaborate with consulting, product, and business development teams to shape solutions and uncover additional opportunities.
• Manage activity, forecasting, and pipeline quality in MS Dynamics.

*Cross‑Functional Collaboration*

• Work closely with product specialists, consultants, marketing, and leadership throughout the sales cycle.
• Share client and market insights to inform product roadmap and go‑to‑market strategy.
• Support sector‑focused campaigns and outreach initiatives.

*Market Engagement & Thought Leadership*

• Stay informed on sector developments, regulatory changes, and market pressures.
• Represent [Employer hidden] at conferences and events.
• Contribute to thought‑leadership content and sector insights.

Who are you?

You are a commercially driven sales professional with a strong footprint in the UK housing association sector. You are entrepreneurial by nature and take a proactive approach to building opportunities and opening doors, and you are willing to travel regularly within the UK You feel comfortable engaging with senior leaders and board-level stakeholders and know how to position complex solutions with confidence and credibility. You are organized, disciplined, and driven to exceed targets, while remaining curious and analytical in your approach. Above all, you are passionate about helping clients make better, more informed decisions and thrive in a consultative, value-driven sales environment. You also align with our core values.

What you bring

• 5+ years’ experience selling software, SaaS, analytics, or financial technology.
• A strong, active network within the UK housing association sector — essential for success in this role.
• Proven track record managing full sales cycles and winning new business.
• Excellent communication, negotiation, and presentation skills.
• Solid understanding of the business planning and decision-making processes within housing associations.
• Experience selling to finance, treasury, asset management, or investment teams is a strong plus.

What do we offer?

We offer you an exciting opportunity to join a growing organization, while being part of an inspirational global business with a lot of opportunities for personal and professional career development. You will play a key role in expanding our presence, taking full responsibility for the sales process and working closely with senior stakeholders and decision-makers at the executive level, while contributing to market strategy and product development. If you enjoy working independently, creating long-term value, and making a real impact, then this role is for you.

In addition, we offer a competitive salary (between GBP 90,000 and GBP 110,000), as well as excellent benefits, including:

• A performance-based bonus
• Possibility of purchasing [Employer hidden] certificates
• Participation in our excellent company pension scheme
• Private medical and dental cover
• Group Life and Critical Illness cover
• 27 vacation days and the possibility to sell or buy more
• Working from home allowance
• An open and informal work environment with inspiring, smart and enthusiastic colleagues
• This UK-based role offers flexible location, but regular visits to our London or other [Employer hidden] offices are required, plus frequent UK travel

Who are we?

Working at [Employer hidden] means working in a continuously innovating world where science, academics, and mathematics go hand in hand, since models are key in helping [Employer hidden]’ clients with complex financial decisions. This is what we love: helping people to make better decisions.

We strive for active in-person engagement with prospects and clients to understand their strategic needs, gather insights, and translate these into opportunities that strengthen our value proposition. And we need to, because continuous innovation is key to continued success. Especially in a fin tech world. We thrive on innovation, challenging the status quo at every turn.

Our objectives are to help as many people as possible to make informed investment decisions and improve their chances of reaching their goals. These goals can also be non-financial ones, such as environmental and social components for instance. We provide insights and technology and integrate sustainability into the decision making of our clients to benefit society as a whole. For more information, watch the videos on our careers page.

[Employer hidden] is the leading provider of technology and solutions for risk and return management. It is our purpose to enable people to manage the complexity of investment decisions. We do this through delivering leading technologies and solutions for investment decision-making to financial institutions around the world. Our strength lies in an effective combination of advanced models, innovative technology and in-depth market knowledge. More at www.ortecfinance.com

Diversity & Inclusion

One of the core values of [Employer hidden] is personal initiative and helping each other. Our D&I policy reflects exactly that: showing personal initiative to be who you want to be and being open to people with a different background or idea. We have respect for opinions of others and appreciate the differences that make us all unique individuals with our own strengths and challenges. You can find our full D&I Statement here.

More information or do you want to apply?

For more information regarding this position please send an email to [contact hidden].

To apply, please use the application button to send us your CV and cover letter.

*The closing date for applications is 30 April 2026**.