Senior Marketing Executive

🔒 Confidential Employer
Posted 24 March 2026
LOCATION
Remote
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Marketing Digital Channels Stakeholder Management Content Creation Email Marketing Social Media Campaign Reporting Project Management

FULL DESCRIPTION

As Senior Marketing Executive, you will support the delivery of [Employer hidden — view at passion-project.co.uk] Group’s marketing programmes and strategic partner initiatives. Working closely with Marketing Managers, Sales, and Strategic Partnerships, you will help activate our broad ecosystem, deliver targeted vertical campaigns, and drive engagement across key segments including schools, MATs, and sector partners. This is a hands‑on role where, with the Head of Marketing and Marketing Managers, you will be involved in the planning, execution, and optimisation of campaign activity across digital and offline channels, ensuring campaigns move fast and deliver measurable impact.

Key Responsibilities

  • Help ensure marketing programmes generate measurable engagement and pipeline impact.

  • Develop data segmentation briefs to ensure campaign targeting is robust and audience‑specific.

  • Work with Shared Services Marketing team to commission and deliver best‑in‑class campaign assets on time.

  • Support larger campaign programmes led by the Marketing Managers, contributing to creative development, execution, and optimisation.

  • Create content for campaigns including email copy, web copy, and lead generation assets.

  • Use tools such as Adobe Express to create and adapt on-brand visual content where appropriate.

Market, stakeholder, and partner engagement

  • Maintain a strong understanding of the education industry, including competitor activity and sector trends.

  • Build effective relationships with internal stakeholders, ensuring campaign requirements are clearly communicated and delivered.

  • Collaborate confidently across teams, balancing hands-on delivery with coordinated asset development.

  • Support strategic partnership marketing activity by conducting outreach to key partners, nurturing partner relationships, and delivering partner communications and joint campaigns to drive mutual value - including co-branded campaigns, events, webinars, and content.

  • Work with Commercial and Partnerships teams to identify and seize opportunities for general and partner-led pipeline generation.

Performance measurement & optimisation

  • Work with Data Operations to track campaign performance against agreed KPIs, producing clear reports and recommendations.

  • Contribute to testing and optimisation across creative, messaging, and channels.

  • Surface campaign learnings and feedback to the team, for continuous improvement.

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