Growth Marketer

The Role

We’re looking for a Growth Marketer to help scale [Employer hidden — view at passion-project.co.uk]’s demand generation engine and turn more of our audience into engaged buyers.

This role sits within the marketing team and focuses on marketing-led growth across the acquisition and funnel journey. You’ll run and optimise growth programs across paid acquisition, landing pages, lifecycle marketing, and campaign experimentation.

You’ll work closely with Product Marketing, Sales, RevOps, and Growth Engineering to improve how prospects discover [Employer hidden], engage with our content, and convert into qualified pipeline.

This is a hands-on role for someone who enjoys both executing experiments and improving systems – someone who can move quickly, learn from data, and continuously refine how we grow.

What you’ll do

• Manage and optimise paid acquisition channels (e.g. LinkedIn, Google)
• Launch and iterate on campaigns to drive high-quality pipeline
• Test messaging, audiences, creative, and offers to improve performance

Improve marketing funnel conversion

• Identify and improve friction across key parts of the marketing funnel
• Run experiments on landing pages, demo booking flows, and conversion points
• Work with Product Marketing and Content to improve how we present value to buyers

Build and improve lifecycle marketing

• Design and optimise nurture journeys from awareness to action
• Improve follow-up for inbound leads, self-serve signups, and campaign-driven traffic
• Use behavioural signals to improve timing, targeting, and relevance

Drive experimentation and insight

• Develop hypotheses and run structured growth experiments
• Analyse performance data to identify opportunities and bottlenecks
• Share clear insights and recommendations with the wider team

Collaborate cross-functionally

• Partner with Product Marketing on messaging and campaigns
• Work with Sales and RevOps to improve lead quality and handoff
• Collaborate with Growth Engineering where marketing initiatives intersect with product or data systems

What success looks like

In your first 12 months, you’ll:

• Improve conversion from inbound traffic and signups into qualified pipeline
• Launch and scale repeatable demand generation campaigns
• Establish consistent experimentation across paid, landing pages, and lifecycle
• Contribute to a clearer understanding of where and why prospects convert or drop off

What we’re looking for

We’re looking for someone who combines strong execution with curiosity and analytical thinking.

You might be a good fit if you:

• Think in experiments and hypotheses rather than one-off campaigns
• Are curious about how buyers behave and why growth works (or doesn’t)
• Enjoy improving systems, not just running campaigns
• Have experience running demand generation or growth programs in B2B SaaS
• Are comfortable managing and optimising paid acquisition channels
• Have experience improving conversion across landing pages, funnels, or lifecycle programs

Bonus points

• Experience working with self-serve or PLG-style funnels
• Experience with lifecycle or marketing automation systems
• Familiarity with data analysis tools and experimentation frameworks
• Experience in HRTech, SaaS, or data products

Why join [Employer hidden]

Compensation has a huge impact on our lives – where we live, how we plan for the future, and whether we feel valued at work. Yet most companies still rely on outdated data and manual processes.

[Employer hidden] is building the future of fair pay with real-time market data and modern compensation tools, trusted by companies like Skyscanner, Octopus Energy, and Wise.

You’ll join a fast-growing team with strong product-market fit, a clear growth strategy, and the opportunity to make a meaningful impact on how companies approach compensation.

Compensation & Benefits

• £52,360 - £70,840
• Company ownership (everyone gets a meaningful equity stake in [Employer hidden])
• 37 days paid time off (25 days holiday + 4 wellness days + 8 public holidays)
• Up to 6% pension matching scheme
• £60 a month wellness allowance (Invest in your physical wellbeing, on us)
• £500 per year Learning and Development budget
• Private healthcare cover (on a medical history disregarded basis) with AXA
• Personal worldwide travel insurance - just in case

Income protection insurance (for full peace of mind in case you cannot work because of sickness or disability)