Brand Manager
SKILLS
FULL DESCRIPTION
Brand Manager
The Brand Manager is responsible for managing a specific brand portfolio, including developing, implementing, and optimizing consumer-based EMEA brand plans. This role involves P&L management, portfolio management, campaign and project management, and supporting the Marketing Manager on brand strategy and growth initiatives. This is a 6-month Maternity Cover position with potential for extension.
About Us
[Employer hidden — view at passion-project.co.uk]. Redefining Wine.
Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, [Employer hidden] is an exceptional global wine company committed to redefining wine.
Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.
About the role
The Brand Manager is responsible for the management of a specific brand portfolio including the development, implementation and optimisation of consumer based, EMEA brand plans including P&L, portfolio, campaign and project management and will support the Marketing Manager on brand strategy, platforms and growth initiatives.
Please note, this is a Maternity Cover (6 months) with potential to extend further.
Key Responsibilities In
*Global Brand Strategy & Leadership*
• Assist in developing of the global brand vision, positioning, architecture and portfolio strategy for the brand
• Support Global & Local Marketing Manager by leading the development of the annual marketing plans including market diagnosis, consumer understanding, innovation roadmap, market prioritisation and growth strategies
• Own the articulation and implementation of global brand guidelines within EMEA
• Drive global storytelling and creative direction, ensuring brand consistency and cultural relevance across EMEA
*Innovation & Portfolio Management*
• Oversee product portfolio strategy and long-term category opportunities
• Collaborate closely with Innovation, Production, Insights, Finance, Supply, Winemaking and local Sales & Marketing to shape brand-led innovation and optimisation.
*Insights, Performance & Market Intelligence*
• Be the brand expert within the UK through detailed monthly brand, market and competitor reports including brand health tracking, performance tracking, competitive analysis, profitability and ROI from specific activities
• Translate consumer, category and cultural insights into tactics for the brand
*Global-Local Implementation*
• Act as a support to UK markets— developing market plans and ensuring adaptation of global strategies into best-in-class UK implementation
• Lead global brand forums, alignment sessions and senior stakeholder presentations.
*Agency & Cross-Functional Leadership*
• Support relationships with global & local creative, PR/Influencer, media and design agencies
• Collaborate cross-functionally with Customer Marketing, Brand Marketing, Commercial, Category & Insights, Innovation, Finance and senior leadership teams
What You'll Bring:
• Bachelor’s Degree - Qualified in Business, Marketing or related discipline
• 6-8 years in a brand management role in either FMCG or Liquor industry
• Effective analysis and interpretation of brand data
• Excellent planning and project management skills, including the ability to lead & collaborate on multiple projects simultaneously under tight deadlines
• Demonstrated experience in marketing across complex retail environments and matrix organisations
• Demonstrated experience supporting brand P&L management
• Brings deep consumer marketing expertise, combining strategic insight with creative and culturally informed execution
• General understanding of, and appreciation for, the wine/liquor industry
Why Join Us?
[Employer hidden] is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success.
We offer a competitive rewards package and the opportunity to work with a world-class team.
You will also have access to:
- Annual wine allowance and access to unique wine specials
- Flexible working (Up to 2 days working from home)
- Paid Parental Leave
- Start your weekend early with our Fast Friday finishes!
- Modern office located Weybridge
- Go Beyond Day - make a difference in your local community
- Access to an extensive online learning library
- Private Health Insurance Discounts & Annual Flu Vaccination Program
- Employee Assistance Program & Various exclusive employee discounts
Want to know more about us? Check out this short video!
Introducing [Employer hidden] - YouTube
*At [Employer hidden] we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.*