Campaign Manager, Programmes
SKILLS
FULL DESCRIPTION
Lead high-impact campaigns that accelerate adoption of sustainability and ESG principles across the built environment. [Employer hidden — view at passion-project.co.uk] is expanding its global marketing function and is looking for a Campaign Manager to take ownership of multi-channel campaigns that drive real engagement, behaviour change and programme success.
Campaign Manager, Programmes
- Salary:£40,000 + bonus (DOE) - Holidays:25 days plus 8 statutory holidays plus 1 day for birthday - Perks: Hybrid working, 8% employer pension contribution, mental health support, fitness allowance, enhanced maternity/paternity pay, volunteer days, and more. - Location: Access to our vibrant Old Street office featuring a lounge, café bar, gym, and rooftop terrace. - Development: Strong investment in learning and development
Summary
Lead high-impact campaigns that accelerate adoption of sustainability and ESG principles across the built environment. [Employer hidden] is expanding its global marketing function and is looking for a Campaign Manager to take ownership of multi-channel campaigns that drive real engagement, behaviour change and programme success. This is a senior hands-on role for a marketer who combines strategic thinking with bold, creative execution. You will own campaign delivery end-to-end, shaping strategy, building journeys and workflows, creating engaging content, as well as running outbound and inbound activity, analysing performance and continuously optimising results.
Who we are
[Employer hidden] drives lasting change through innovative technology, expert advisory services, and award-winning learning solutions. As the organisation behind the Supply Chain Sustainability School, we lead global collaboration within the built environment industry to accelerate sustainability. As an accredited Living Wage employer recognised by Best Companies, we prioritise employee wellbeing, professional development, and a collaborative culture. Join our dynamic Marketing team and play a key role in making a global impact.
The Role
As the Campaign Manager for our programmes, you will lead campaigns for funded programmes across the UK, and be ready to scale the programmes across Ireland, Australia and North America, ensuring they deliver measurable outcomes for participants, partners and funders. You will be a CRM and marketing automation power user, and a strong copywriter with an eye for good design. You’ll be confident running complex inbound and outbound campaigns, building lifecycle journeys, and using data to drive decision making. Stakeholder management is important in this role, so you’ll need to be confident in putting forward new ideas, speaking with people at all levels, and managing cross-function priorities.
You will report to the CMO, collaborating closely with the content marketing leader and the wider programme leaders in an agile working style.
What you’ll be responsible for
Content & Creative Leadership Spot trends and confidently shape creative and thematic direction, not just executing briefs. Brief and collaborate with the Programme Teams, Content Marketing Manager and external key stakeholders to deliver high-quality creative campaigns, from concept to execution. Ensure campaign messaging is compelling, consistent, and relevant to each audience. Be a brand ambassador, ensuring co-branded Programmes content remains consistent with [Employer hidden] brand guidelines. Performance, Reporting & Optimisation Define and track KPIs aligned to programme and funding goals. Analyse campaign performance and make data-led improvements. Own campaign reporting for internal stakeholders and funders, ensuring clarity and accountability. Stakeholder & Programme Collaboration Partner closely with programme leads, subject matter experts, content marketing leader and external programme partners. Confidently present plans, insights and results to senior stakeholders. Manage campaign dependencies, risks, timelines and budget. Campaign Strategy & Delivery Lead flagship partner programme campaigns and moments with confidence and accountability. Translate key programme objectives into clear campaign strategies, timelines and success metrics working with Programme Leaders across the business. Own the end-to-end planning and execution of multi-channel campaigns (email, paid & organic social, web, events, webinars, outbound). Inbound & Outbound Marketing Design and execute creative multichannel inbound and outbound campaigns using Force 24 and HubSpot CRM, including segmentation, workflows, automation and lead scoring for accurate and reliable reporting. Build, optimise and report participant and partner learning journeys that drive engagement, completion and conversion. Develop outbound email and nurture sequences to activate and engage priority audiences across the programmes. Campaign Ownership Act as a day-to-day owner for campaign activity: - Campaign planning and project management - Campaign tracking and attribution - Workflow and automation setup - Build reporting dashboards - Hands-on content creation - Stakeholder management
What we’re looking for
- 5+ years’ experience in campaign or growth marketing roles. - Proven experience delivering complex, multi-channel campaigns end-to-end. - Advanced HubSpot, Force24, Customer.io experience (or equivalent CRM/marketing automation platform). - Strong creative instincts, across both copy and design. - Strong inbound and outbound marketing track record. - Experience building and optimising lifecycle journeys. - Data-driven mindset with strong reporting and analysis skills. - Confidence working with senior stakeholders and cross-functional teams. - Highly organised, commercially aware, and outcome-focused. - Experience in sustainability, education, built environment, or skills programmes. - Experience working with funded programmes or reporting against targets. - Paid media and ABM experience.