Product Design Director

Product Design Director

We’re looking for a product design leader with a proven track record of building products from 0 -1,  someone who can lead teams, shape product strategy, and craft AI-powered experiences that drive real-world impact.

As a Product Design Director at [Employer hidden — view at passion-project.co.uk], you will provide strategic, hands-on leadership to ensure design initiatives drive meaningful business outcomes and create exceptional, intelligent user experiences. You will operate at the intersection of AI-native product innovation, design craft, and executional excellence, partnering closely with Product, Engineering, Marketing, and Data to shape the future of how customers experience [Employer hidden]. If you have a proven record of shipping 0-1 products, bring strong product intuition, deep design expertise, and a forward-looking perspective on how AI augments workflows, decision-making, and user value, we’d love to hear from you!

Your new adventure:

• Develop and execute a cohesive 0-1 product and design strategy aligned with [Employer hidden]’s vision, business goals, and an AI-native product direction where intelligence is intrinsic to core workflows
• Ensure design initiatives deliver measurable impact on growth, retention, monetization, and customer satisfaction across AI-native and core product experiences
• Partner closely with Product, Engineering, Marketing and Data teams to define how AI models, data, and automation surface value through clear, usable, and trusted experiences
• Champion user research, rapid experimentation, and continuous feedback loops to validate AI behaviors, system confidence, and user trust
• Balance short-term delivery with long-term vision, ensuring AI-driven experiences scale responsibly as products, data, and teams evolve
• Provide clear, inspiring leadership, mentoring designers and design managers to grow their craft, product judgment, and fluency in designing AI-native experiences
• Lead and grow a team of 11 product designers, building a culture of craft, clarity, and customer obsession
• Foster a design-led, AI-native mindset across the organization, shaping how teams think about intelligence, automation, and user value

Does this sound like you?

• 12+ years of experience in product design
• 5+ years of experience leading and managing design teams, with a focus on mentorship, performance, and culture-building
• A proven track record of shipping zero-to-one products, leading new ideas from concept through to product-market fit
• Deep understanding of how AI-driven capabilities can enhance workflows and create real user value
• Demonstrated success in aligning design strategies with business goals and driving measurable outcomes
• Strong portfolio showcasing a user-centric, data-informed approach, as well as the ability to influence and align stakeholders
• Excellent communication, collaboration, and leadership skills, with a commitment to continuous learning
• Experience balancing vision and execution, turning ambitious ideas into shipped, impactful product experiences
• Comfortable operating in high-intensity, startup-like environments while structuring teams to deliver efficiently
• Ability to mentor and grow designers, building a culture of craft, curiosity, and customer obsession
• Strong product sense, with the ability to translate user insights into actionable, business-relevant design solutions

Why [Employer hidden]?

• People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome
• Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change
• We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even paternal leave—because we take care of ourselves and our people
• Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability
• Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work

Based on this role's access to certain data, [Employer hidden] might conduct a pre-employment background investigation in conjunction with your application for employment with our company.  Such data will be handled in accordance with [Employer hidden]'s Privacy Policy for Recruitment.

[Employer hidden] is an equal opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity or veteran status.

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If this is something for you, send us your resume (in English) or a link to your LinkedIn profile and please add why we should pay extra attention to your application.