Junior Account-Based Marketing Executive

Job Description

We are looking for a Junior Account-Based Marketing Executive to help deliver our ABM campaigns across email and digital channels. Promoting an exciting suite of B2B SaaS solutions to the telecoms market, you will support our ABM Specialist with the execution of ABM programmes and related lead generation activity, providing the crucial bridge between marketing and sales.

This is a hands-on role focused on campaign production, account research and mapping, data management and supporting creative delivery, helping ABM programmes run smoothly and at pace.

Role and Responsibilities

• Assisting with the build and execution of ABM campaigns across email and digital channels (email sequences, paid social, retargeting and coordination of activity).
• Supporting target account preparation, including company mapping, identifying key stakeholders, maintaining structured account lists and preparing account insights or engagement summaries to support Sales outreach.
• Updating and maintaining data in CRM and marketing tools, ensuring accuracy and consistency for campaign execution and reporting.
• Coordinating campaign assets and supporting creation and adaptation of creative for ads and landing pages, working with internal teams or suppliers where needed.
• Supporting performance tracking and reporting, including engagement metrics and pipeline contribution, identifying trends and helping implement optimisation actions such as basic A/B testing set-up.

What success looks like:

• Campaigns launch on time with clean data and the right assets in place.
• Target account lists are well structured and kept up to date.
• CRM and marketing platform records are accurate and reliable.
• Clear and reliable reporting that supports measurable improvements in account engagement across priority accounts.
• The ABM Specialist has more capacity to focus on strategy, optimisation and sales alignment.

Education, qualifications & special training

Educated to degree level (or equivalent) in Marketing or a related field.

Experience

Competencies/capabilities – technical/professional

Essential

• Some experience in B2B marketing and strong interest in B2B/enterprise and ABM approaches.
• High accuracy when handling campaign data and CRM records.
• Comfortable working with campaign metrics and performance data.
• Proficient using Microsoft Office products (Word, Excel, PowerPoint, etc)

Desirable

• Interested in the technology sector.
• Experience with a CRM such as Salesforce and email marketing platforms (or similar).
• Familiarity with marketing automation, CMS or analytics tooling (Google Analytics).
• Exposure to ABM platforms or intent data tools.
• Basic design capability using tools like Canva, Figma or Adobe (ad adaptation, resizing, template work).

Competencies/capabilities – behavioural

Essential

• Excellent verbal and written communication skills in English
• Strong analytical skills and data-driven thinking
• Attention to detail and commitment to quality
• Well organised and self-motivated
• Eager to learn, proactive and reliable with ownership of tasks

Desirable

• Additional languages