Performance Marketing Manager
SKILLS
FULL DESCRIPTION
We are looking for a hands-on, commercial and results-led Performance Marketing Manager to run and improve our paid media activity across [Employer hidden — view at passion-project.co.uk] UK’s operating companies. This role is focused on delivery: building campaigns, optimising performance week-to-week, improving lead volume and quality, and supporting nurturing and retention communications in partnership with the CRM Manager.
About the role
We are looking for a hands-on, commercial and results-led Performance Marketing Manager to run and improve our paid media activity across [Employer hidden] UK’s operating companies. This role is focused on delivery: building campaigns, optimising performance week-to-week, improving lead volume and quality, and supporting nurturing and retention communications in partnership with the CRM Manager.
Key Responsibilities
- Build and manage paid campaigns across Google and LinkedIn
- Own day-to-day optimisation including budgets, bidding, targeting and audiences
- Improve conversion performance through better landing pages and end-to-end journeys
- Run structured tests across ads, audiences and landing pages
- Expand into additional channels where results justify investment
- Partner with CRM to ensure leads are captured, tracked and nurtured correctly
- Maintain accurate tracking including UTMs, tags, pixels and conversion events
- Produce clear weekly and monthly reporting with recommendations
- Support AI search and review platform visibility
Experience
- Has proven experience delivering performance outcomes, ideally in B2B lead generation
- Is confident in platforms as well as strategy
- Thinks commercially and uses data to guide decisions
- Manages budgets and optimisation routines with discipline
- Enjoys testing and continuous improvement
- Works collaboratively across multiple stakeholders
- Can clearly explain performance trade-offs and recommendations
- Strong hands-on experience with Google Ads and LinkedIn Campaign Manager
- Track record improving lead volume, lead quality and cost per lead
- Interest in how review platforms and AI responses influence buying behaviour
What We Offer
- A digitally forward business at the forefront of a global industry transformation
- A people-first culture combining great technology with great talent
- Strong commitment to innovation, automation, and continuous improvement
- A collaborative, fun, and ambitious workplace
- Competitive salary and comprehensive benefits
- Hybrid working model with a Central London office presence
Location: Hybrid – 1-2 days in London office, WC1.
Contract: Permanent
Salary: Competitive, with a comprehensive benefits package
Excited?
If you are excited about being part of a successful team, apply for this position
Please note: Candidates must be eligible to work in the UK without restrictions. Documentary evidence of eligibility will be required. Some benefits may be subject to a qualifying period.