National Account Manager – B2C Retail

🔒 Confidential Employer
Posted 24 March 2026
LOCATION
London
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

National Account Management B2C Retail Sales Strategy New Business Development Account Management Negotiation Retail Sales Commercial Acumen

FULL DESCRIPTION

Role: National Account Manager – B2C Retail

Location: UK (Hybrid / UK, EU & US remit)

We are looking for a senior, commercially sharp National Account Manager to build and scale [Employer hidden — view at passion-project.co.uk] Group’s B2C retail channel across the UK, Europe and the US. This is a newly created, standalone role with a clear mandate: win national retail listings, drive sell-through, and grow long-term, profitable partnerships across high-value B2C retail accounts.

Key Responsibilities:

National B2C Retail Strategy & Growth:

  • Own and deliver the national B2C retail sales strategy, fully aligned with [Employer hidden] Group’s commercial and growth objectives.
  • Define target retail segments, priority accounts, and route-to-market strategies across the UK, with scope to expand into EU and US markets.
  • Build a clear pipeline of high-potential national retail partners and convert opportunities into sustainable revenue streams.

New Business Development & Listings:

  • Identify, target, and win national retail partnerships across DIY, lifestyle, discount, grocery, and electrical sectors.
  • Lead all aspects of new business development, from market mapping and prospecting through to pitch, negotiation, and contract closure.
  • Develop compelling proposals, range strategies, and commercial models that secure listings and set accounts up for long-term success.

Account Ownership & Commercial Execution:

  • Own the full commercial relationship with retail partners, managing pricing, margins, promotions, and growth plans.
  • Drive distribution growth, range expansion, and promotional effectiveness to maximise sell-through and profitability.
  • Build strong senior-level relationships across buying, category, commercial, and supply chain functions within retail partners.

Cross-Functional Collaboration & Delivery:

  • Work closely with marketing, operations, supply chain, and product teams to deliver seamless, commercially aligned retail launches.
  • Ensure retail partners receive best-in-class execution, from availability and forecasting to promotional planning and performance tracking.
  • Maintain accurate forecasting, performance reporting, and pipeline visibility to support decision-making and investment prioritisation.

International Expansion:

  • Identify and pursue opportunities to extend B2C retail partnerships into EU and US markets.
  • Adapt propositions, pricing, and commercial structures to suit different international retail environments and customer expectations.

Ideal Candidate:

  • Significant experience in a senior National Account Manager or Key Account Manager role within B2C retail.
  • Proven track record of winning listings and driving growth with major UK retail accounts.
  • Deep understanding of multichannel retail environments and how to drive sell-through in-store and online.
  • Strong experience across DIY, lifestyle, discount, grocery, and electrical retail sectors.
  • Highly commercial, with demonstrable success in negotiation, pricing and margin modelling, and business case development.
  • Comfortable operating autonomously in a standalone role, building structure, strategy, and pace from the ground up.
  • Experience working with trade and wholesale customers such as Screwfix, Travis Perkins, builders’ merchants, or similar is advantageous.
  • Exposure to EU and or US retail markets, or experience scaling new channels, is highly desirable.
  • Entrepreneurial mindset with a strong results orientation and a bias towards action.
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