Performance Marketing Manager

ABOUT US

We're revolutionising how SMEs and entrepreneurs manage admin, giving them clarity, more free time, and less hassle with our innovative SaaS platform. It's designed to help newcomers enter entrepreneurship: technology takes care of mundane tasks so that founders can focus on building great products and services.

Join us and discover remote-friendly, dynamic roles that make a difference for over 180,000+ small businesses in the UK.

ABOUT THE ROLE

We are seeking a dynamic Mid-Level Performance Marketing Manager with a technical background to spearhead our search and paid social campaigns. This role demands someone who is not only proficient in campaign strategy and analytics but also has a flair for crafting compelling ad copies. The ideal candidate will focus on conversion optimisation rather than merely generating leads.

RESPONSABILITY

• Plan, execute, and manage performance marketing campaigns across various platforms, including but not limited to Google Ads and Bing Ads.
• Oversee paid social campaigns to ensure optimal ROI.
• Implement structured campaign and ad group strategies, including expertise in Single Keyword Ad Groups (SKAGs).
• Conduct A/B tests and continuously optimise campaigns for performance metrics such as CTR, CPC, and most importantly, conversion rates.
• Craft compelling, commercially viable ad copies that resonate with our target audience.
• Utilise analytical tools to monitor campaign performance, unearth insights, and implement data-driven optimisations.
• Develop and maintain performance reports, dashboards and forecasts.
• Collaborate cross-functionally with teams such as SEO, Content and Sales to achieve business goals.

REQUIRED QUALIFICATIONS

• Bachelor's or Master’s degree in STEM fields like Computer Science, Business or Economics from a reputable university.
• A minimum of 6 years of hands-on experience in performance marketing, specifically focusing on conversion optimisation rather than mere lead generation.
• Advanced proficiency in Google Ads, Bing Ads and Facebook Business Manager.
• Experience with Single Keyword Ad Groups (SKAGs) and their application in scaling campaigns efficiently.
• Strong analytical skills with experience in analytical tools like Google Analytics, Excel, SQL or similar.
• Exceptional skills in crafting ad copies that are not only compelling but also conversion-focused.
• Strong experience in CRO (Conversion Rate Optimisation).
• Excellent verbal and written communication skills.

PREFERRED QUALIFICATIONS

• Experience working for SaaS or technology companies
• Worked in an agile environment
• Minimum 2 years of in-house experience

COMPANY BENEFITS

• Hybrid, from the creative studio, in the heart of London
• Receive a powerful computer to work from your home
• Annual pay-rise + bonus opportunities - pay reviews annually, with high increase potential, using a fair, objective and consistent formula
• 10% Time to dedicate towards learning
• 25 days holiday + bank holidays
• 3% employer pension contribution
• Cycle to work scheme
• Health insurance
• Gym discount

COMPANY VALUES

• Productivity
• Craftsmanship
• Teamwork
• Diversity
• Customer focused

[Employer hidden — view at passion-project.co.uk] is an equal opportunity employer. We are committed to equal employment irrespective of race, gender, sex, religion, nationality, age or disability.