Marketing Executive

The Role

As part of a wider marketing team, you’ll take ownership of day-to-day local marketing activity for a group of sites. You’ll work closely with central brand and campaign teams while partnering with on-site and operational colleagues to deliver consistent, high-quality marketing execution at a local level.

This role would suit someone who enjoys being close to the detail, balancing creativity with organisation, and making things happen on the ground.

Key Responsibilities

• Manage social media channels for allocated locations, including content creation, scheduling and community management
• Collaborate with central brand and social teams to ensure alignment with national campaigns and brand guidelines
• Identify local stories, trends and seasonal moments to drive relevant content
• Monitor performance and engagement, using insights to refine and improve activity
• Develop and deliver structured local marketing plans aligned to national strategy and trading priorities
• Execute local activations including partnerships, signage, events and grassroots marketing initiatives
• Work closely with site and operations teams to maximise visibility and local presence
• Ensure campaigns are delivered on time, within budget and to a high standard
• Build relationships with local media, community groups and influencers
• Support local PR activity and outreach to generate coverage
• Identify and develop partnerships that drive awareness and visits
• Act as a brand ambassador within the local community
• Support local referral and loyalty initiatives
• Encourage word-of-mouth and community advocacy
• Share insights and feedback to help optimise future marketing activity
• Track and report on performance across social media, PR and local activations
• Maintain clear records of activity, budgets and outcomes
• Provide actionable insight to inform ongoing planning and improvement

Essential Experience

• At least 2 years’ experience in local marketing, social media, PR or community engagement
• Strong understanding of social media platforms and content best practice
• Experience delivering marketing activity across both digital and physical channels
• Excellent organisational skills with the ability to manage multiple sites or projects simultaneously
• Confident communicator, comfortable building relationships with internal teams and external partners

Desirable Experience

• Experience within leisure, hospitality, retail or other multi-location businesses
• Exposure to grassroots marketing, events or experiential activity
• Experience working closely with operational or on-site teams

This Role Will Suit You If You…

• Enjoy hands-on marketing execution rather than purely strategic work
• Thrive in fast-paced, multi-site environments
• Care about brand storytelling and community connection
• Are proactive, practical and solutions-focused
• Like collaborating across teams while managing your own workload

This is a varied and visible role where you’ll play a key part in bringing national marketing strategy to life locally, driving measurable awareness, engagement and visits across multiple locations.