Social Media & Community Manager

About the role

It’s a really hands-on opportunity centred around creating engaging content, growing an active community and continually improving social performance. You’d take the lead across the full content process, from initial ideas and creation through to posting, tracking results and refining what works best. Alongside that, you’d play a key role in building strong day-to-day connections with the audience, making sure all engagement feels true to the brand, while also managing a small influencer budget to help build visibility and trust.

What you’ll be doing:

• Planning and producing native content for Instagram, TikTok and LinkedIn — short-form video, static posts, Reels, Stories and long-form posts where appropriate
• Managing the social content calendar, briefing creators and co-ordinating shoots as needed
• Publishing, scheduling and optimising content for each platform to maximise reach and engagement
• Leading day-to-day organic community management — responding to comments and DMs, fostering conversations and building strong relationships with followers
• Managing a small paid influencer and creator budget: identifying partners, negotiating briefings, measuring impact and ensuring ROI
• Using platform analytics to define KPIs, track performance, test content formats and report insights to the wider team
• Collaborating with Product, Brand and Customer teams to surface timely, on-brand content and community-led ideas
• Developing community programmes (e.g., ambassador schemes, UGC activations, live Q&As) to deepen engagement and brand affinity

About You

You’re a creative, content-first social specialist with demonstrable experience growing and engaging audiences across Instagram, TikTok and LinkedIn. You’re comfortable creating video-led content, comfortable on camera, and confident using insight to iterate quickly.

We’re looking for someone who can operate independently, yet collaborate closely with cross-functional teams to amplify brand messaging. You’ll be commercially aware, able to measure the impact of content and creator activity, and experienced managing modest paid budgets to drive reach and credibility.

Essential experience and skills:

• Proven experience running social and community for a consumer brand, agency or in-house team, with strong examples across Instagram and TikTok.
• Strong creative skills in short-form video - ideation, shooting and editing (in-house or with creators)
• Hands-on experience with community management and tone-of-voice moderation at scale
• Experience briefing and managing creators and influencers, plus managing a small paid budget
• Analytical approach to social performance and experience using platform analytics and reporting to inform decisions
• Excellent written and verbal communication skills and strong organisational capability

Desirable:

• Experience in direct-to-consumer brands
• Familiarity with content creation tools (e.g., CapCut, Premiere Rush, Canva, creative suites) and social scheduling/analytics platforms
• Experience building ambassador or UGC programmes