Demand Generation and AI Agent Manager

🔒 Confidential Employer
Posted 24 March 2026
LOCATION
London, UK
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

HubSpot proficiency AI/LLM-powered automation Outbound demand generation B2B SaaS experience Analytical skills Written communication ICP segmentation Agentic AI frameworks

FULL DESCRIPTION

Demand Generation and AI Agent Manager

Marketing

London, UK

ABOUT [Employer hidden — view at passion-project.co.uk]

We are a leading transformational AI platform in the HR technology industry, enabling enterprise companies to create better and fairer talent decisions – by accelerating their recruiting processes, unlocking successful internal mobility opportunities, enabling smarter upskilling initiatives, and facilitating agile workforce planning. We are helping our clients hire and redeploy over a million people annually. Read more about our work here . What’s ahead — and why it’s an exciting time to join the team: Deepening our native integrations with SAP, Workday, Microsoft, and LinkedIn to seamlessly embed our skills intelligence into the platforms where critical workforce decisions are made. Embedding our agentic AI to help customers plan smarter for the future—powering workforce strategies, internal mobility, and skills forecasting. Advancing our use of proprietary LLMs and knowledge graph technology to help organizations unlock broader talent pools, make fairer decisions, and expand access to opportunity at scale. But it’s not all about creating high-quality products, we also very much value the company culture we have worked hard to create; built on trust, empathy & honesty ensuring our workforce is able to bring their full selves to work.

Job Duties

  • Own and execute outbound prospecting strategy targeting enterprise accounts across key verticals
  • Build and optimise multi-channel sequences (email, LinkedIn, phone, intent signals) via HubSpot, Clay, and Apollo
  • Define ICP segmentation and account prioritisation frameworks; monitor pipeline health and report to leadership weekly
  • Partner with AEs and content/product marketing to align outbound motions and develop messaging for CHRO and VP Talent personas
  • Design and iterate AI agent workflows to automate prospecting, outreach, lead qualification, and follow-up
  • Leverage LLM-powered tools (Clay AI, Make, or custom solutions) to build scalable, autonomous outbound pipelines
  • Instrument agents with feedback loops and quality controls; ensure compliance with GDPR
  • Evaluate emerging AI tooling and document agent architectures so workflows are reproducible and auditable
  • Build dashboards in HubSpot or BI tooling for real-time pipeline and agent performance visibility
  • Partner with Finance team members on data flows, attribution, and CRM hygiene; contribute to quarterly GTM planning

What are we looking for?

  • 3–6 years in outbound demand generation, BDR management, or sales development with measurable pipeline results
  • Hands-on experience building AI/LLM-powered automation for sales or marketing workflows
  • Deep HubSpot proficiency including sequences, workflows, and reporting
  • Strong analytical skills and excellent written communication, particularly for senior ICP targeted personas
  • B2B SaaS experience selling to enterprise ICP in the C-Suite space
  • Familiarity with intent data platforms (6sense, Bombora, G2) and agentic AI frameworks / prompt engineering
  • Experience with [Employer hidden] or competitive talent intelligence platforms

[Employer hidden] is for Everybody. Diversity and open expression are fundamental to us. We acknowledge the challenges in our industry and strive to develop an inclusive culture where everybody can contribute. We are dedicated to creating an inclusive environment for everyone, regardless of ethnicity, religion, color, sexual orientation, gender identity, race, national origin, age, disability status, or caregiver status. If, for whatever reason, you need us to make reasonable adjustments and adaptations to our recruitment process, please email [contact hidden]

Visit our Diversity, Equality and Inclusion page to learn more about progress and commitments.

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