Assistant Store Manager

🔒 Confidential Employer

Posted 24 March 2026

LOCATION

Meadowhall

TYPE

Full-time

LEVEL

Mid-Senior level

SKILLS

Customer Service Sales KPIs Visual Merchandising Administration Communication Staffing Health & Safety

FULL DESCRIPTION

[Employer hidden — view at passion-project.co.uk] was created by and for independent spirits. We know that *what* we do, and *who* we do it with matters. Join the team and make an impact as we build a legacy that surpasses our incredible past.

The Assistant Manager role is pivotal to ensuring the stores success. The purpose of this role is to support the Store Manager with all operational activities and to ensure the achievement of set sales and profit targets for the store.

CUSTOMER SERVICE:

To ensure that the client is the main focus for the staff at all times. To set a standard that exceeds the benchmark for customer service within the luxury retail industry. This includes ensuring the team are fully conversant with all products and services available in the store including product care, aftersales and stock availability.
To create a dynamic and positive team in order to maintain an environment in the store conducive to generating sales.
To ensure team are fully conversant with the history of [Employer hidden] and use this information when communicating with clients.
To be up to date on local events and current affairs and communicate this to the team in order to promote conversation with clients.
To develop and ensure good internal customer service with all other [Employer hidden] Stores and with Head Office.
To deal with complaints effectively & efficiently in line with Company policy. To ensure the clients expectations are exceeded when dealing with complaints. To ensure Store Manager is involved when appropriate.
To ensure customer service levels consistently meet and exceed company expectations.
To ensure the team anticipate and respond to client needs in order to excel in service standards.
To be the role model regarding customer service standards at all times
To oversee and provide training and coaching to ensure senior sales and sales consultants achieve and maintain outstanding customer service standards
Ensure efficiency in after sales services.
To be able to confidently cross sell across all product offers in store, ensuring the client is walked through the in store collection.
To understand [Employer hidden]’s Global and International positioning.

SALES & FINANCIAL TARGETS

Achieve store set sales targets on a daily, weekly, monthly, quarterly and annual basis.
Monitor weekly and monthly product sell through, assessing trends of best sellers and reacting to stock levels in the store. Monitoring and reacting to slow moving stock whilst providing commercial solutions.
Reporting daily, weekly and monthly to Store Manager on sales patterns, best sellers, sales by employee and propose actions, based on business trends, to enhance performance.
To Achieve KPI targets, and personal objectives, set monthly as well as annually during performance review.
To optimise sales by ensuring the team consistently attract new clients and develop the existing client base of [Employer hidden].
To actively encourage the team to understand and proactively demonstrate an entrepreneurial flair for the selling process in order to achieve the above.
To ensure the team proactively captures customer data after each sale in line with the set company policy.
To ensure the team builds and maintains a personal client book to be used continuously in the store. To check on a regular basis that these details are updated.
To ensure stock levels are maximised on the shop floor, with all items clearly priced and labelled to company standard.
To promote key products and maintain an up to date awareness of current press and editorial in order to assist with clients enquiries and communicate with the team.
To assist in the planning and co-ordination of in-store promotional events.
To oversee training and coaching to ensure all sales consultants achieve and maintain the above sales standards
To motivate and actively encourage all sales consultants to meet targets.

KPIs

To exceed personal monthly KPIs as set by Store Manager
To actively encourage the team members to achieve their own, their department and their stores KPI’s
To be aware of and assist in the achievement of Store KPI’s as set by the Store Manager on a monthly basis
To oversee and actively encourage all sales consultants to achieve personal and store KPI’s on a monthly basis
To meet with team and Store Manager on a monthly basis to discuss and promote progression in this area.

VISUAL MERCHANDISING

To ensure that the merchandising is in line with the [Employer hidden] image and commercial objectives of the store.
To ensure that stock is correctly labelled, tagged and available on the shop floor at all times appropriate.
Ensuring that the stock is in the best possible condition for sale at all times. If any product is not on the shop floor, it should be stored, so as to avoid damage.
To maintain the teams understanding of the company policy on VM standards and assist in the remerchandising of the store when needed
To oversee training and coaching and actively encourage all sales consultants to achieve the above
Ensure high standards of housekeeping are maintained, throughout the store, at all times

ADMINISTRATION

Ensure all administrative aspects of the job are carried out efficiently and completed accurately within the required timelines. Examples are Sales reports, daily sales and banking sheets, HR and payroll documentation, reports, health and safety etc.

HUMAN RESOURCES

Assist the Store Manager with all HR tasks related to the store and in conjunction with HR policy.

COMMUNICATION

To hold regular team briefing sessions using all forms of communication available.
To ensure communication flow with Team and Store Manager.
To be continually aware of all company communications and pass on relevant information to team.

STAFFING:

Daily task planning & ensuring completion of tasks by self and other staff
Produce monthly staffing schedules that ensure proper coverage to provide high levels of customer service and maximise sales in the Store.

HEALTH & SAFETY

To be aware of and follow all company rules and HSE legislation.
To lead and proactively manage the H&S processes for the store as per company procedures/processes.
To ensure that all team members are aware of, are trained on and follow all company rules and HSE legislation.

STOCK AND SECURITY

All [Employer hidden] stock is the responsibility of all teams.
To be aware of Company, Store Security, cash handling and key holding procedures and ensure they are adhered to at all times.
To ensure team are aware of how to use tagging & other security systems in store
To ensure that all stock is protected at all times
To be alert to the possibility of theft and follow Company procedures to minimise the opportunity for theft
To enforce the standards of storing stock on the shop-floor and back of house
To participate in and co-ordinate all audits and counts.
To ensure minimal shrinkage according to targets set.

MISCELLANEOUS

To respond to any reasonable request made by Management
You may be required to undertake such further duties as your skills, qualifications and experience allow and/or as may be assigned to you by the company from time to time

DECISION MAKING AND AUTHORITY LEVELS

Must liaise with Store Manager on day to day decisions, regarding safety, profitability and legal issues within the store.
As part of your role it may become necessary to run the store in absence of the Store manager, therefore any decisions made you are accountable for.
Petty cash control.