Head of Sales

🔒 Confidential Employer
Posted 22 March 2026
LOCATION
Liverpool, Manchester
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Sales Account Management New Business Generation Corporate Business Travel Sales Force Opera Proactive Attitude

FULL DESCRIPTION

[Employer hidden — view at passion-project.co.uk] Group are now hiring a Head of Sales to join our dynamic UK team. This is a newly created role - covering both our brands, Wilde & [Employer hidden] Aparthotels, in both Liverpool and Manchester. The role will be based onsite in either property 4 days per week, with one day per week from home.

Head of Sales

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[Employer hidden] Group are now hiring a Head of Sales to join our dynamic UK team. This is a newly created role - covering both our brands, Wilde & [Employer hidden] Aparthotels, in both Liverpool and Manchester. If you thrive in a fast-paced environment, love working with great people, and want to make a real impact — we’d love to hear from you. The role will be based onsite in either property 4 days per week, with one day per week from home. We are open to someone joining us on a 4 or 5 day week pattern.

Benefits:

  • Paid family leave (>1 year of service)
  • Flexible working patterns
  • Bonus scheme that rewards high performers;- based on our core values and tied to individual property goals
  • Discounted rates for overnight stays for you, your family and friends
  • Refer and earn scheme - earn up to £/€550
  • Cycle to work scheme- to support a healthy lifestyle and our planet
  • Education Support to help you foster new skills
  • Volunteer days: 2 paid volunteer days per year
  • Support for you and your family when you need it with our Employee Assistance Program (EAP)

We would love you to have:

  • Minimum 5+ years of Hotel/Aparthotel Sales, Reservations and/or Property Account Management experience
  • Prior experience working in the UK or Irish market, and local market knowledge is helpful
  • Experience with new business generation
  • Knowledge of Corporate Business Travel, Group and Extended stay segments
  • Knowledge of Sales Force/Opera/IDEAS/Agency360/LinkedIn Sales Navigator
  • A fiercely proactive and can-do attitude
  • A willingness to travel when needed

What you can do for us:

  • You will assist in planning local and national sales activities, network and socialise with the wider teams, and attend trade shows and presentations to promote [Employer hidden] and the group portfolio.
  • An important part of our sales teams is communication. Meeting and speaking with new and existing clients, securing and managing new corporate accounts by building and maintaining professional working relationships.
  • Actively and dynamically promote the brand through sales and marketing activity including promotional road shows and presentations undertaken by the company.
  • Provide timely, accurate, competitive quotes on all corporate and long-stay enquiries while striving to maintain maximum profit margin.
  • Maintaining accurate records of all prices, sales, and activity reports.
  • Securing and managing corporate accounts, and group agencies by building and maintaining professional relationships with key bookers.
  • Driving sales activity to generate new business and grow existing business

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