General Manager

🔒 Confidential Employer
Posted 22 March 2026
LOCATION
Widnes
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Management
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Budgeting Financial Management Revenue Generation Ticketing Strategy Marketing Strategy Media Relations Stakeholder Management

FULL DESCRIPTION

VACANCY: GENERAL MANAGER [Employer hidden — view at passion-project.co.uk]

[Employer hidden], who currently play in the Betfred Championship, are seeking to appoint a General Manager.

JOB DESCRIPTION

GENERAL MANAGER – [Employer hidden]

ROLE:

To work in conjunction with the Operational Board to manage the day-to-day running of the business and manage all operational, regulatory, and financial matters.

RESPONSIBILITIES

Rugby

  • To work with the Head Coach on the recruitment and retention of first team players in line with the annual playing budget agreed by the Board
  • Liaise with the regulatory body with regards to player registration, required returns, dual registration, and loan contracts.
  • Liaise with the Head Coach and Agents in raising Contract Documents.

Finance

  • To set departmental budgets in conjunction with the Board and ensure compliance with them.
  • To adhere to the rules and regulations of the RFL Salary Cap and provide timely and accurate data when requested by the governing body
  • Authorisation of purchase orders, invoices, raising sales invoices, and raising queries.

Commercial

  • To work with the Commercial Manager to maximise, improve, and identify new revenue streams from both match day and non-match day sources, delivering on the agreed department budget

Retail and Ticketing

  • To review the current offering and enhance further.
  • Ensure that all ticket returns are completed as required for both Council and RFL.
  • To develop a ticketing strategy for match day and non-match day events to allow maximum purchase time whilst ensuring the ‘away ticket’ purchase policy is utilised to its full potential.
  • To work with the existing Retail Manager regarding retail promotions and products.

Community

  • Ensure the Foundation is integrated into the day-to-day running of the business and ensure that funding opportunities are developed, and the business recognises and takes the opportunities available to it through such activities

Marketing

  • To work in line with the marketing strategy, which focuses on all areas of the business
  • To identify a number of ‘focus’ games and work with external partners to develop an enhanced match day experience

Media

  • To enhance the existing strategy that encompasses all aspects of the business, both on and off the pitch.
  • To identify areas in which currently there is little focus, ensuring the work the business undertakes off the pitch reaches those who may not have an interest in the on-pitch output

Other duties

  • Manage and maintain a positive relationship with Halton Borough Council, ensuring matchday and non-matchday events are planned and all required information/documentation is provided.
  • The above is not exhaustive, and the post-holder will need to be ready to react as there will be daily challenges in what promises to be a fast-moving and rewarding environment, as the sport continues to

Salary: Variable, dependent on experience

Please email [contact hidden] with any expressions of interest.

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