Affiliate Influencer Specialist

Overview:

Welcome to the Creator Growth team – an exciting team at the heart of [Employer hidden — view at passion-project.co.uk] Company’s brand growth plans. Our mission is to transform and empower everyday content creators and brand fans into millions of authentic advocates, amplifying our brand stories across the globe. In a world where consumer expectations shift quickly, social-first brands are winning and influence is increasingly decentralise, we harness the power of creators not just to tell our stories, but to make them resonate, multiply and drive sales. By building trust, fuelling advocacy & enabling communities to speak on our behalf, we’re creating a future where brand impact is measured by the millions who choose to say it with us.

As a Creator Commerce & Affiliate Influencer Specialist, you will be tasked with supercharging our ambassador programmes and support business growth via Affiliate commercial Influencers. The Creator Commerce & Affiliate Influencer Specialist will pursue opportunities to drive revenue against ROI and CPA goals across our retailer and DTC portfolio. Considering new customer growth, increasing value of our existing customer base, whilst balancing profitability alongside brand equity objectives.

Key Responsibilities:

Creator Commerce & Ambassador Programmes

• Proactively drive the growth & management of [Employer hidden] Company’s international Ambassador programmes, elevating brand influence through authentic creator and advocate partnerships
• Lead creator recruitment, incentive design and engagement strategies, utilising top tier SaaS platforms and agency collaborations to maximise impact, with practical, hands-on knowledge of Affiliate network SaaS platforms
• Cultivate strong, collaborative relationships passionate brand advocates to amplify brand storytelling worldwide
• Partner with internal teams & leadership to ensure continued recruitment into our programmes is part of the activation calendars, as well as exploring new global opportunities to diversify and scale creator commerce across all markets
• Curate and approve inspiring, brand-safe content weekly, spotlighting best-in-class creator work for repurposing across [Employer hidden] channels
• Own performance reporting and analysis, driving continuous improvement against critical KPIs like revenue, traffic and engagement

Affiliate Influencer Strategy & Campaign Management

• Develop and execute tailored affiliate influencer strategies across UK, US, EMEA and APAC, leveraging key platforms like LTK RewardStyle, Stylink, Metapic and Amazon Influencer to boost sales and brand visibility
• Manage end-to-end campaign delivery: briefing, talent casting, product gifting, compliance and post-campaign insights to ensure cohesive, high-impact activations
• Collaborate with e-commerce, retailer and activation teams to seamlessly integrate affiliate influencer initiatives into go-to-market plans and retail media strategies

Commercial Leadership & Industry Expertise

• Drive business growth by optimising ambassador and influencer programs to deliver key beauty KPIs, including revenue, traffic, conversion rates and customer lifetime value
• Analyse campaign ROI and share actionable insights with cross-functional teams to replicate successes and enhance future initiatives
• Partner closely with marketing activation and commercial teams to refine acquisition and retention strategies, ensuring alignment with beauty market trends and in line with campaign & product launch calendars
• Maintain expert knowledge of beauty industry influencer tools, affiliate networks and social commerce innovations across platforms like Instagram, TikTok and Pinterest
• Manage budgets effectively while sharing inspiring, brand-aligned content with social and CRM teams to fuel ongoing engagement, whilst driving improvements in media performance and customer loyalty

What you’ll need to have:

• 2+ years’ experience in influencer affiliate marketing specifically, managing global partnerships
• Proficient in top affiliate platforms (AWIN, Rakuten, LTK, Stylink, Metapic)
• Strong vendor/agency relationship management and negotiation skills
• Digital-first
• Strategic, results-driven and commercially focused
• A highly dynamic, engaging individual with excellent communication skills, particularly with senior stakeholders and upskilling the wider organisation
• Thrives in a fast-paced environment

It would be great if you also have:

• A beauty or fashion background
• Global, multi-market experience preferred