Marketing Campaign Manager

Job Description:

Are you an experienced Field Marketer/Regional Campaign Manager for B2B Digital Transformation organizations? This is a great opportunity to drive growth in key regions for [Employer hidden — view at passion-project.co.uk]!

Open to candidates based in the London, UK area but open to anywhere in Europe!

[Employer hidden] is seeking a Manager/Senior Manager, Marketing Campaigns to develop and execute integrated marketing campaigns that drive qualified pipeline and ROI across the priority European regions. This role is both strategic and execution-focused, requiring the skillset to build the long-term vision for multi-touch customer journeys along with the day-to-day operations of running multiple campaigns tailored to regional buying behaviors and performance KPIs. You’re a fit for this role if you are passionate about accelerating revenue, comfortable rolling up your sleeves, and have a strong bias to data-driven action. Success in this position will be measured by significant contributions to sales pipeline growth, efficient marketing ROI, and the elevation of [Employer hidden]’s brand awareness in target markets.

Key Responsibilities

Campaign Strategy & Execution

• Plan, craft, execute and manage integrated marketing campaigns to increase awareness and generate qualified leads in priority Europe markets.
• Localize messaging and campaign tactics to regional buyer behaviors, regulations (e.g. GDPR), market expectations and language.
• Benchmark competitors in-region and incorporate insights into campaigns.
• Align closely with regional sales, industry marketing leaders translate GTM goals into action.
• Manage campaign types including email, organic social, webinars, events, etc.
• Integrate ABM practices into campaign approach. Personalize messaging using intent data and region-specific personas.
• Oversee campaign execution and cross-functional coordination across time zones.
• Recommend region-specific innovation in tactics, partnerships, or media.

Channel & Tactic Optimization

• Optimize performance by tracking regional channel mix effectiveness.
• Conduct A/B tests across content formats and targeting methods tailored to regional segments.

Event & Webinar Execution

• Lead and support Europe-based field events, roundtables, and webinars.
• Coordinate promotion, logistics, localization, and speaker prep.

Content Creation

• Leverage insights into European buyer pain points and cultural nuances to develop or adapt content that resonates with regional audiences.
• Write short-form content including blogs, social posts, video scripts, etc. Collaborate on long-form content.
• Provide feedback to the content and design teams based on local market trends.

Lead Generation & Nurturing

• Execute campaigns that convert regional leads into opportunities.
• Work with sales teams in-region to ensure lead handling is seamless.
• Analyze funnel activity across Europe to adjust messaging and targeting.

Measurement & Reporting

• Monitor and report on campaign performance specific to each region.
• Track pipeline contribution, ROI, and influenced revenue at a regional level.

Qualifications:

What you’ll bring/what we're looking for...

5+ years minimum B2B campaign or demand generation, with experience targeting European countries, (experience targeting Middle East markets will be a plus)

Deep understanding of European markets and media landscapes (knowledge of ME will be a plus)

Experience supporting organizations within the B2B Digital Transformation industry

Strong track record executing regional campaigns across digital and physical channels

Fluency with MarTech including Marketo, Salesforce, ABM platforms

Analytical, data-driven, and comfortable working across time zones

Experience collaborating with regional sales teams and localizing GTM strategy

Ability to work within UK Time Zone + ability to travel to London, UK office as needed