CRM & Loyalty Manager

🔒 Confidential Employer
Posted 22 March 2026
LOCATION
London
TYPE
Full-time
LEVEL
Mid-Senior level
SALARY
£40,000 / year
CATEGORY
Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Email Marketing CRM Customer Retention Data Analysis Segmentation GDPR Copywriting Customer Lifecycle Marketing

FULL DESCRIPTION

We’re looking for an Email & Loyalty specialist to own and grow our customer retention strategy. This role is responsible for planning, building, and optimising email marketing and loyalty programmes that drive engagement, repeat purchase, and long-term customer value.

Key Responsibilities

  • Own the end-to-end email marketing calendar, including campaigns, automations, and transactional flows
  • Build, manage, and optimise automated journeys (welcome, abandoned browse/cart, post-purchase, win-back, replenishment, etc.)
  • Segment audiences to deliver personalised, relevant messaging
  • Brief, build, and QA emails to ensure best-in-class execution
  • Continuously test subject lines, content, timing, and formats to improve performance
  • Monitor deliverability, list health, and compliance with GDPR and best practices

Loyalty & Retention

  • Manage and evolve the loyalty programme to drive repeat purchase and advocacy
  • Create campaigns that incentivise engagement, referrals, reviews, and rewards redemption
  • Analyse loyalty performance and customer behaviour to identify growth opportunities
  • Collaborate with marketing and e-commerce teams to integrate loyalty across campaigns and onsite journeys

Reporting & Optimisation

  • Track and report on key KPIs including open rate, CTR, conversion rate, repeat purchase rate, and LTV
  • Use insights to inform strategy, testing roadmaps, and continuous improvement
  • Share learnings and performance updates with the wider team

Collaboration

  • Work closely with design and content teams to deliver compelling, on-brand communications
  • Partner with e-commerce and performance teams to align retention activity with commercial goals
  • Support broader CRM and customer experience initiatives where needed

Skills & Experience

Essential

  • 3+ years of experience in email marketing and CRM
  • Strong analytical skills with the ability to turn data into action
  • Excellent attention to detail and organisational skills
  • Confident working cross-functionally
  • Confident copy writer with ability to adjust to our brand tone of voice

Desirable

  • Experience in retail, lifestyle, or DTC brands
  • Understanding of customer lifecycle marketing and retention strategy
  • Familiarity with A/B testing and experimentation frameworks

What We’re Looking For

  • Commercially minded with a strong customer-first approach
  • Curious, proactive, and always looking to optimise
  • Comfortable owning projects from idea to execution
  • A balance of creative thinking and data-led decision making

Applications

To apply for this position, please send your CV and a cover letter detailing why you are right for [Employer hidden — view at passion-project.co.uk] to [contact hidden]

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