Paid Media Lead
SKILLS
FULL DESCRIPTION
We’re [Employer hidden — view at passion-project.co.uk], an team of creative designers, innovative developers and results-driven marketers based in Leeds. Since 2007, we’ve been building award-winning digital experiences for start-ups, SMEs and global brands, helping them to drive growth, increase conversions and see real ROI. We work on a huge range of projects, from custom e-commerce builds and mobile apps to fully integrated, award-winning digital marketing campaigns. As part of our team you’ll enjoy variety, collaboration and the chance to make a real impact. We offer hybrid working, with a fun, friendly office just a mile from Leeds city centre – complete with indoor and outdoor breakout spaces, free on-site parking and the occasional dog or two. From regular free fuddles and team-building days to ongoing training and career progression, we’re big on culture and even bigger on support. We’re also CyberEssentials+, ISO 9001 and ISO 27001-certified – so you can be confident that everything we do is built on a foundation of quality, trust and best practice.
The Role
This is a senior, insight-led role leading strategy and delivery across PPC and paid social for a portfolio of e-commerce and lead generation clients in both B2C and B2B. You will report to the Head of Marketing, line-manage a small paid team, and stay hands-on where it counts. You will own performance, shape best practice and turn data into commercial wins.
You must be competent with:
- 5+ years in paid media, ideally agency side, managing multi-channel budgets and delivering against ROAS or CPA targets.
- Deep expertise in Google Ads across Search, Shopping or Performance Max, Display and YouTube, plus Microsoft Advertising. Strong working knowledge of Meta.
- Proven success in both e-commerce and lead generation.
- Understands GA4 and GTM capabilities to brief requirements and collaborate with our data specialist. Confident verifying in ads platforms that the correct conversions, audiences and attribution are used for optimisation.
- Strong keyword and audience strategy, creative testing and landing-page collaboration. Comfortable with first-party data and offline conversion uploads.
- Proven experience leading high-level client meetings and QBRs, presenting to senior stakeholders or C-suite, with strong facilitation and objection handling.
- Team leadership, including goal setting, coaching, workload planning and quality control.
- Excellent communication, stakeholder management and commercial acumen.
And ideally:
- Experience with Search Ads 360 or another bid-management platform, not essential.
- Experience with feed management tools such as Channable or DataFeedWatch.
- Experience importing offline conversions and using enhanced conversions.
- Comfortable briefing analysts on deeper data pulls and interpreting their outputs.
We’re looking for:
- A commercially minded, data-driven strategist who also enjoys hands-on work.
- Someone calm under pressure, proactive with ideas, and rigorous about process and results.
- A supportive, low-ego leader who raises the bar for the team.
The package
£45k - £55k depending on experience
Hybrid working available, following a 6 month probation (PLEASE NOTE, YOU MUST BE ABLE TO WORK FROM OUR LEEDS OFFICE 3 DAYS PER WEEK)
- 25 days holiday + bank holidays
- Healthcare Scheme
- Company contributory pension
- Flexible working hours
- Free parking
- Away days & socials
- Birthday holiday (if it falls on a weekday)
- Ongoing training and career progression
Ready to apply?
If so we'll need you to undertake an assessment prior to interview, if you're up for it please apply via the form.