Area Sales Manager – North West & North Wales

🔒 Confidential Employer

Posted 21 March 2026

LOCATION

North West & North Wales

TYPE

Full-time

LEVEL

Mid-Senior level

SKILLS

Commercial HVAC Sales Strategy CRM Database Solution Selling Communication Skills Industry Knowledge

FULL DESCRIPTION

[Employer hidden — view at passion-project.co.uk] Ltd is seeking an experienced Area Sales Manager to represent the company in the North West & North Wales. The role involves growing business with established customers, developing new opportunities, making sales presentations, and maintaining the CRM database. The ideal candidate will have experience in commercial HVAC, a good understanding of industry matters, and strong communication skills.

Overall responsibility

To represent [Employer hidden] Ltd in the territory specified and to ensure the area meets its objectives in terms of sales revenues. This role is likely to require extensive travel across the specified sales territory and occasionally to Banbury Head Office. This position requires a dedicated office space.

Key tasks include

To grow business with established customers in line with the [Employer hidden] sales strategy
To seek out and develop new business opportunities
To make effective sales presentations to a range of customer types
To develop an excellent level of knowledge on [Employer hidden] products and their application
To develop a very good level of knowledge on competitors and their products
To have a good understanding of general Industry/market matters
Continuously maintain the CRM database, including accounts, contacts and opportunities
To create new quotes and opportunities and to record and update effectively within CRM
To be resourceful and innovative
To ensure that customer related issues are handled efficiently and effectively working with other departments and colleagues where necessary
On occasion required to attend industry events and represent the company, building relationships through entertainment

Skill and Competence Requirements

A minimum of 2 years’ experience within commercial HVAC or associated Industry
Ability to understand the application of boilers/water heaters and heat pump technologies in commercial systems
A reasonable level of IT knowledge including standard Microsoft Office packages and ERP type software
The ability to manage time effectively
The ability to understand and develop a ‘solution selling’ approach
A basic level of financial knowledge
Good communication skills – both verbal and written
Ability to work with other colleagues to achieve common goals
Resident within the sales territory