Sales Development Representative (SDR)

🔒 Confidential Employer
Posted 21 March 2026
LOCATION
London
TYPE
Full-time
LEVEL
Entry-level
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Sales New business development Presentation skills Market analysis Sales targets Communication skills Client facing skills Interpersonal skills

FULL DESCRIPTION

Remuneration: Competitive

Location: London

Role Type: Permanent

If this is the opportunity you have been waiting for, to work in a fast-paced company with cutting-edge technology, please send your CV to [contact hidden]

Key Work Benefits

We take the health and happiness of our employees seriously and we’re consistently searching for new ways to make [Employer hidden — view at passion-project.co.uk] the best place to work. From retirement planning to a wellness offering supporting mental & physical wellbeing.

  • Remote/Flexible working
  • Generous Holidays
  • Tech Scheme
  • Employee Assist Program
  • Bonus and Profit Share
  • Birthday Off
  • Team Socials
  • Pension Contribution

The Role - Sales Development Representative (SDR)

If this is the opportunity you have been waiting for, to work in a fast-paced company with cutting-edge technology, please send your CV to [contact hidden]

Key Skills and Attributes

  • Previous experience in Sales or new business development.
  • Experience in the research and investigation of people and businesses to help increase sales potential.
  • Can demonstrate strong presentation skills when analysing and offering conclusions about research and data.
  • Ability to identify and prioritise market potential then devise strategic plans to achieve monthly, quarterly and yearly sales targets.
  • Self-motivated and goal oriented in meeting your own deadlines with little to no supervision
  • Excellent communication skills across all channels, including the old-fashioned phone calls!
  • Strong client facing skills with the ability to network and engage with all stakeholders
  • Excellent interpersonal skills, to work collaboratively with team members across different divisions.
  • Organised and meticulous, demonstrating the ability to keep to strict deadlines.
  • Ability to analyse problems and come up with great solutions through reflective practices.
  • Optimistic and open-minded personality, excited to work and grow in a new and fast-paced environment.

About the Role

The primary purpose of this role is to generate new business opportunities for [Employer hidden]. The role is responsible for building and maintaining a continuous new-business sales pipeline, encompassing web and mobile app projects as well as product-based opportunities, with a particular focus on [Employer hidden]’s geolocation platform,GeoLocs.

Main Responsibilities

  • Own initial outreach and take full responsibility for all inbound and outbound leads.
  • Lead sales opportunities across the business in collaboration with the Head of Sales.
  • Identify and develop new market opportunities and prospective clients within the lottery, casino, and sports betting sectors.
  • Build, manage, and maintain a robust sales pipeline, ensuring accurate and timely reporting of sales activity and performance.
  • Monitor market trends, customer needs, and competitor activity, providing insights and recommendations to the Head of Sales.
  • Collaborate closely with the marketing team to design and deliver targeted campaigns and promotional initiatives.
  • Regularly track, analyse, and report performance against agreed sales targets.
  • Prepare and present clear, insightful sales reports to senior management, highlighting progress, risks, and opportunities for improvement.
  • Continuously review and refine sales processes to improve efficiency, effectiveness, and conversion rates.
  • Support account management and delivery teams by assisting with the initiation and handover of new projects.
  • Create tailored sales propositions for prospective clients, informed by detailed market research and a strong understanding of [Employer hidden]’s products and services.
  • Conduct initial discovery calls with prospects to qualify opportunities and understand client requirements.
  • Build and maintain [Employer hidden]’s sales database, ensuring accurate and up-to-date prospect information.
  • Drive continual outreach to the prospect database, including proactive engagement via tools such as LinkedIn.
  • Maintain ownership of all prospect and sales knowledge systems, including Salesforce and joint Pollard Banknote Ltd/[Employer hidden] customer profile documentation.
  • Report directly to the Head of Sales, providing ongoing support across all sales and new business initiatives.
  • Support [Employer hidden] in the implementation and ongoing maintenance of its ISO27001 Information Security Management System (ISMS).
  • Adhere to all relevant [Employer hidden] ISO27001 Information Security Management System (ISMS) policies, procedures and requirements at all times.
  • Complete any reasonable tasks relating to the [Employer hidden] ISO27001 Information Security Management System (ISMS).

More benefits

[Employer hidden] is a great place to work, along with a competitive renumeration package we offer excellent benefits comprising: Hybrid Working, Generous Holiday Allowance (increasing with service), Gifted day over Christmas period, Birthday off!, Performance Bonus & Profit Share Scheme, Quarterly team events, Group income protection, Life Insurance, Charity/Volunteer Day, Tech Loan Scheme, Cycle to Work Scheme, Contributory Pension, Employee Assistance Programme, Home working expense payment, Friday beers provided in each office!, Relevant individual training budget., Digital Nomad Policy, Generous refer a friend scheme.

We encourage growth and progression because we value our colleagues and know that we best succeed when achieving and developing together.

If this is the opportunity you have been waiting for, to work in a face-paced company with cutting-edge technology, please send your CV and covering letter to [contact hidden]

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