Content Marketing Executive

Key Work Benefits

We take the health and happiness of our employees seriously and we’re consistently searching for new ways to make [Employer hidden — view at passion-project.co.uk] the best place to work. From retirement planning to a wellness offering supporting mental & physical wellbeing.

The Role - Content Marketing Executive

If this is the opportunity you have been waiting for, to work in a fast-paced company with cutting-edge technology, please send your CV to [contact hidden]

Key Skills and Attributes

Required Skills & Qualifications 

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
• 2+ years of experience in content marketing, copywriting, or digital marketing roles.
• Very strongunderstanding of social media content marketing, particularly LinkedIn, and how to grow engagement.
• Experience planning, launching, and optimising LinkedIn Ads campaigns.
• Proven success in executing multi-channel content strategies.
• Exceptional writing, editing, and storytelling skills with a keen eye for detail.
• Experience managing freelancers, agencies, or small content teams.
• Comfortable working cross-functionally in a fast-paced, data-driven environment.

Preferred Experience 

• Understanding of the Gaming Industry.
• Experience in B2B SaaS / technology / e-commerce industries.
• Knowledge of video and/or podcast content production.
• Basic design or multimedia editing skills (e.g., Canva, Adobe Creative Suite).
• Familiarity with CMS platforms and email marketing tools.
• Understanding of LinkedIn analytics and audience behaviour.
• Experience using GA4 to track content performance, analyse traffic trends, and support data-led decision making.

About the Role

We’re looking for a creative Content Marketing Executive to lead the execution of our marketing and content strategy. This role will be responsible for driving brand awareness, engagement, and lead generation through high-quality, relevant, and consistent content across multiple channels.

You’ll collaborate closely with teams across marketing, product, and sales to tell our brand story and position us as a trusted authority in our industry.

Main Responsibilities

Key Responsibilities

• Execute on the marketing and content strategy aligned with business goals and audience needs.
• Create regular engaging content for social media platforms, predominantly LinkedIn
• Plan and oversee the creation of blogs, whitepapers, case studies, emails, videos, infographics, podcasts, and more.
• Lead SEO-driven content initiatives to improve organic search visibility and traffic.
• Manage the content calendar, ensuring timelydelivery of all campaigns and content assets.
• Collaborate with internal teams (design, product, sales, and customer success) to align messaging and content objectives.
• Ensure all content is on-brand, consistent in tone and style, and optimised for various platforms.
• Develop and execute a LinkedIn content strategy to boost brand awareness and engagement.
• Create and publish high-quality posts, carousels, videos, and thought-leadership content aligned with brand voice.
• Manage a content calendar and ensure consistent posting.
• Collaborate with design, marketing, and leadership teams for content creation and approval.
• Monitor engagement; respond to comments, messages, and build community Interaction.
• Track and analyse performance metrics (reach, engagement, follower growth) and optimise future content.
• Use GA4 to monitorwebsite and content performance, identifying top-performing content and optimisation opportunities.
• Stay updated on LinkedIn trends and algorithm changes to enhance content reach.
• Manage, setup and optimise LinkedIn Ads campaigns, including sponsored content, lead gen forms, and retargeting.
• Use LinkedIn Ads analytics to evaluate campaign performance and recommend improvements to targeting, creative, and messaging.
• Stay current with industry trends, emerging content formats, and new technologies.

Key Performance Indicators (KPIs) 

• Growth in organic traffic and keyword rankings.
• Engagement metrics (time on page, bounce rate, shares, comments).
• Content-driven lead generation and conversion rates.
• Consistency and timeliness of content delivery.
• Cross-team collaboration and stakeholder satisfaction.

More benefits

[Employer hidden] is a great place to work, along with a competitive renumeration package we offer excellent benefits comprising:     

• Hybrid Working
• Generous Holiday Allowance (increasing with service)
• Gifted day over Christmas period
• Birthday off!
• Performance Bonus & Profit Share Scheme
• Quarterly team events
• Group income protection
• Life Insurance
• Charity/Volunteer Day
• Tech Loan Scheme
• Cycle to Work Scheme
• Contributory Pension
• Employee Assistance Programme
• Home working expense payment
• Friday beers provided in each office!
• Relevant individual training budget.
• Digital Nomad Policy
• Generous refer a friend scheme.

We encourage growth and progression because we value our colleagues and know that we best succeed when achieving and developing together.