Senior Brand Manager

Senior Brand Manager

At [Employer hidden — view at passion-project.co.uk] Group, we are proud to continue the legacy of Thomas Dakin, the visionary who pioneered quality English gin in 1761. Today, our award-winning portfolio spans iconic names like Greenall’s, Opihr, Thomas Dakin, The Dubliner, and Chamère, our exciting new venture in RTD cocktails.

A Taste of The Job

If you’re energised by building brands with huge potential, this is your moment. Our Irish Whiskey and Irish Creams portfolio has award-winning roots and a rapidly growing global presence, but we’re still only at the start of the journey. As Senior Brand Manager, you’ll grab the reins of brands ready to accelerate, shaping their identity and driving their expansion.

In this pivotal role, you’ll lead global brand strategy and market activation. You’ll be the central brand contact for POS, E-commerce, Finance, NPD, and Procurement, and a go-to partner for our international markets. From analysing consumer insights to driving white-space innovation and developing foundational brand assets, you’ll help build and launch new Irish cream concepts and carve out long-term positioning for our emerging Irish whiskey portfolio.

It’s a role with real duality, balancing short-term commercial needs with long-term brand-building. You’ll need strong organisational skills, commercial instinct, and creative flair. Most importantly, you’ll have the opportunity to make a bold, lasting impact on brands that are ready for global scale.

A Flavour of the Business

We’re a unique blend, a fourteen-year-old business with more than 250 years of heritage. At [Employer hidden], we’re ambitious, entrepreneurial, and passionate about spirits. We operate lean and agile, and while we’re not perfect (yet!), we’re building something exciting, fast-moving, and full of opportunity.

Joining QB, *as we’re known to our friends*, means rolling up your sleeves, getting involved at every level, and helping us shape the future of our expanding global portfolio.

Are you up for the challenge? The Perfect Serve - A Bit About You

You’re a brand-builder and a natural leader with the entrepreneurial energy to match. With more than five years of experience crafting brand plans, whether from a big FMCG powerhouse, an SME, or both, you know how to make things happen and how to make brands matter.

You will bring:

• 5+ years’ experience in brand management and marketing strategy.
• The confidence and charisma to champion your brands and inspire teams around you.
• Strong interpersonal skills with the ability to influence, collaborate, and build meaningful relationships.
• A hands-on, sleeves-rolled-up attitude, happy working on everything from creative briefs to brand launches to meeting the CEO.
• An entrepreneurial mindset: no challenge too big, no detail too small.
• Strong commercial understanding combined with creative flair; you see the big picture without losing precision.
• Excellent communication skills and the ability to keep teams aligned when things get lost in translation.
• Outstanding project management skills, able to drive end-to-end initiatives from concept to delivery.
• A passion for Irish spirits and a drive to make our Irish portfolio outperform expectations globally.

The Essence of QB - The Benefits

We know great work deserves great rewards. Here’s what’s on offer:

• Competitive salary
• 25 days holiday plus bank holidays
• Company pension
• Annual bonus scheme
• Product discounts

Team
:
Marketing

Role
:
Brand Manager

Locations
:
London HQ

Yearly salary
:
60,000 - 75,000

Employment type
:
Full-time

Contact
Sarah French

Talent Acquisition Manager
–
HR

## Our Culture - The Essence of [Employer hidden]

We're an 'all hands on deck' kind of place where you'll have the opportunity to get involved in end to end projects, implement systems and process. We're fast, agile and entrepreneurial but, most importantly, our people are at the heart of what we do.

While we do work hard, we do it with a sense of fun, pride and passion that you won't find anywhere else.

Are you never shaken and very rarely stirred? More Cosmopolitan than Old Fashioned? Approach everything you do with a dash of creativity and a squeeze of positivity? Then we need you!

## About [Employer hidden] Group

Established in 2011, [Employer hidden] Group is one of the most successful spirits companies to emerge from the UK in the last decade. The company offers a complete range of services and products to its customers across the world; producing and distributing some of the world's most-loved spirits brands, including Greenall's, the Original London Dry Gin, Opihr Spiced Gin and BLOOM Gin, as well as developing and producing some of the most commercially successful retailer brands of recent years for trade customers, and co-packing for some of the world’s most well-known spirits brands.

Recognised by the industry as International Spirits Challenge Gin Distiller of the Year five times in the last six years, [Employer hidden] is renowned for its unrivalled gin distilling capabilities heritage dating back to 1761 and is emerging as one of the most dynamic new entrants in the Irish whiskey market with the Dublin Liberties Distillery. With world-class product development and manufacturing at four world-class production sites across Europe and an award-winning premium brand portfolio comprised of English Gins, Irish Whiskeys, Irish Creams and Liqueurs, [Employer hidden] is committed to being the indispensable spirits partner of choice to its customers across the world, with customers and insights at the heart of everything we do.

Founded in
2011

Co-workers
Around 380