Demand Generation Campaign Manager

Demand Generation Campaign Manager

We are seeking a highly motivated and results-oriented Demand Generation Campaign Manager to join our Global Marketing team at a pivotal point in our growth. The ideal candidate will be responsible for the end-to-end planning, execution, optimization, and reporting of integrated marketing campaigns across various channels.

Key Responsibilities:

Campaign Strategy & Planning:

• Develop comprehensive marketing campaign strategies aligned with overall marketing and business goals, target audience insights, and market trends.
• Define clear campaign objectives, key performance indicators (KPIs), and success metrics for each initiative.
• Collaborate with product, sales, and content teams to ensure campaign alignment with product launches, sales initiatives, and content calendars.

Campaign Execution & Management:

• Lead the execution of multi-channel marketing campaigns, including but not limited to email marketing, social media, paid advertising (PPC, display, social) and content marketing.
• Project manage the campaign lifecycle from conceptualization to launch and post-campaign analysis in Monday.com
• Manage campaign timelines, budgets, and resources effectively to ensure timely and on-budget delivery.

Demand Generation:

• Develop and execute measurable integrated demand programs that drive revenue and hit target metrics, including leads, pipeline, and high ROI campaigns.
• Utilize MarTech stack to enhance lead data for improved CRM hygiene and increased MQL quality.

Performance Monitoring & Optimization:

• Monitor campaign performance against established KPIs on an ongoing basis.
• Work with MOPS to utilize marketing automation platforms, CRM systems, and analytics tools to track, analyze, and report on campaign effectiveness.
• Identify areas for improvement and implement optimization strategies to maximize ROI and achieve campaign objectives.
• Generate regular performance reports and present insights and recommendations to stakeholders.

Collaboration & Communication:

• Foster strong cross-functional relationships with internal teams (sales, product, content, design, web development) to ensure seamless campaign execution and alignment.
• Manage external agencies and vendors as needed to support campaign initiatives.
• Work collaboratively across the go-to-market organization to align and communicate programs.

Requirements

• 5+ years of experience in a fast-paced, B2B multichannel demand generation environment, scaling demand gen programs for all parts of the funnel.
• Able to work in fast paced work environment and juggling both short and long term priorities along with daily demands.
• Data driven individual who develops shared measurement and tracking of demand generation programs for marketing and sales.
• Creativity to build innovative programs that engage prospects and optimize marketing dollars
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.
• Proven record of partnering with sales to meet or exceed pipeline and revenue targets
• Team player with cross-functional project leadership skills
• Extremely organized and driven to achieve results
• Bonus points for experience with Hubspot