Marketing Executive

Key Responsibilities:

• Develop and execute digital marketing strategies to promote the café's brand and offerings.
• Manage and update the café's website, including content creation, SEO optimization, and user experience enhancements.
• Plan and execute digital advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and other relevant channels.
• Create engaging and shareable content for social media platforms, including posts, stories, and videos.
• Monitor and analyse digital marketing performance metrics, including website traffic, social media engagement, and conversion rates.
• Collaborate with the design team to create visually appealing graphics and marketing materials.
• Build and maintain an email marketing strategy, including newsletters and promotional campaigns.
• Develop partnerships and collaborations with influencers and bloggers to increase online visibility.
• Stay updated on digital marketing trends and recommend innovative strategies to drive café growth.
• Manage the café's online reputation by responding to reviews and engaging with customers on social media.

Requirements:

• Proven experience as a Marketing Executive or similar role with a focus on digital marketing.
• Strong knowledge of digital marketing techniques, including SEO, SEM, social media marketing, and email marketing.
• Proficiency in using digital marketing tools and platforms, including Google Analytics and social media management tools.
• Creative mindset with the ability to develop engaging content and marketing campaigns.
• Excellent communication and writing skills.
• Analytical mindset to interpret data and make data-driven decisions.
• Ability to work independently and as part of a team.
• Enthusiasm for the food and beverage industry is a plus.
• A relevant degree is preferred but not mandatory.

Salary and Working Hours:

Gross Salary: £24,200 per annum, £12.58 per hour. Working Hours: Full-time position with a 37-hour working week.