Group Event Director

🔒 Confidential Employer
Posted 21 March 2026
LOCATION
London
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Management
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

P&L ownership Strategic leadership Revenue growth Event management Stakeholder management Commercial acumen Portfolio management

FULL DESCRIPTION

Group Event Director

[Employer hidden — view at passion-project.co.uk] Group is seeking an experienced Group Event Director to lead and grow its flagship Emergency Services and Security Portfolio. This senior leadership role involves full commercial, strategic, and operational responsibility for a multi-event, multi-brand portfolio, driving revenue growth, delivering world-class live events, and strengthening [Employer hidden] Group’s position.

LOCATION

In-Office - Wimbledon, London – with regular travel to our UK and international events

TEAM REPORTING & STRUCTURE

Reporting to the Group Managing Director

ROLE OVERVIEW

[Employer hidden] Group is seeking an experienced Group Event Director to lead and grow its flagship Emergency Services and Security Portfolio, including Emergency Services Show, Emergency Services Times, International Security Expo, and International Cyber Expo.

This is a senior leadership role with full commercial, strategic, and operational responsibility for a multi-event, multi-brand portfolio serving critical international markets.

The successful candidate will be accountable for driving revenue growth, delivering world-class live events and content, and strengthening [Employer hidden] Group’s position as a trusted partner to emergency services, defence, security, and cyber communities.

KEY RESPONSIBILITIES

Strategic & Commercial Leadership

  • Own and deliver the long-term strategy for the Emergency Services & Security portfolio aligned with [Employer hidden] Group’s growth
  • Drive revenue across events, media, sponsorship, digital products, and international expansion
  • Hold full P&L responsibility, setting and achieving ambitious revenue, margin, and growth targets
  • Lead pricing, sales strategy, yield management, and senior commercial partnerships

Portfolio, Events & Content

  • Drive innovation through new formats, features, partnerships, and adjacent launches
  • Ensure high-quality, safe, audience-led live events and authoritative content aligned to sector priorities
  • Champion audience-first thinking across conferences, awards, and digital extensions

People & Stakeholder Leadership

  • Lead and develop cross-functional teams, fostering a high-performance culture with clear objectives
  • Partner with central [Employer hidden] Group teams to maximise efficiency and best practice
  • Act as a senior ambassador across emergency services, security, and cyber sectors, building trusted relationships with government, blue-light services, and industry bodies

QUALIFICATIONS & EXPERIENCE

Essential

  • Senior leadership experience in B2B exhibitions, conferences, or large-scale live events
  • Proven commercial acumen with full P&L ownership
  • Experience leading complex, multi-brand and/or multi-event portfolios
  • Credible at C-suite and government stakeholder level
  • Track record of driving revenue and audience growth

Desirable

  • Experience in emergency services, defence, security, cyber, or other regulated sectors
  • International portfolio or event experience
  • Background in media, publishing, or content-led businesses
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