Individual Giving (Acquisition) Manager

THE ROLE

We are seeking an experienced Individual Giving Manager to join [Employer hidden] (GWT) and lead the Trust’s strategy and delivery of new donor acquisition across all Individual Giving audiences, including cash donors, regular givers, mid value supporters, legacy prospects, and in memory donors. The postholder will design and manage multi channel campaigns—across mail, phone, email, and social media—to attract new supporters and inspire long term engagement.

The role will be responsible for developing an effective and inclusive welcome journey for all new donors and managing the conversion of one off donors into regular givers. The role will also contribute to the development and implementation of future legacy acquisition activity, helping secure sustainable income for the Trust’s charitable work.

Role Individual Giving (Acquisition) Manager

Place of Work Salisbury, Wiltshire

Salary £40,000 - £43,000 depending on experience

Contract Type Permanent subject to a probationary period of six months

Hours of Work • Full-time (37.5 hours per week) • Hybrid working

Annual Leave 25 days plus Bank Holidays

Other benefits • Generous contributory pension scheme with up to 10% employer contribution • Private medical insurance • Trip to Nepal to see the Trust’s work first-hand • Access to employee assistance programme (EAP) • Free on-site parking

Interviews We will hold interviews when suitable applications are received

MAIN DUTIES AND RESPONSIBILITIES

• Develop and implement the Trust’s Individual Giving acquisition strategy across regular giving, one off donors, mid value supporters, and legacy pledgers, in collaboration with the Head of Fundraising & Communications.
• Lead the planning and management of the annual acquisition budget, ensuring income and expenditure forecasts are accurate and regularly monitored.
• Deliver integrated, supporter focused campaigns across direct mail, TV, door drop, inserts, press, telephone fundraising, and digital channels, ensuring activity meets agreed targets, deadlines, and quality standards.
• Work with the Database Manager and external partners to ensure accurate data selection, segmentation, and fulfilment for all campaigns.
• Monitor donor behaviour and key performance indicators, including attrition, response rates, and ROI, and develop strategies to enhance retention and reactivate lapsed supporters.
• Collaborate with creative and fundraising agencies to test, refine, and optimise campaign content, propositions, and targeting.
• Ensure the highest standard of donor care, working closely with the Individual Giving (Stewardship & Retention) Manager, Database Manager, and fulfilment providers to deliver a consistent and positive supporter experience.
• Strengthen the regular giving acquisition proposition, identifying growth opportunities and mitigating donor attrition.
• Maximise Gift Aid income by ensuring all acquisition activity includes appropriate prompts and compliance measures.
• Support legacy marketing activity in partnership with the Legacy Administration team.

KEY SKILLS, QUALIFICATIONS AND KNOWLEDGE, AND PERSONAL ATTRIBUTES

Applicants for this position should be able to satisfy the following criteria:

Essential:

• Proven success in delivering Individual Giving or marketing campaigns that meet or exceed income targets.
• Strong project management skills and experience coordinating multi channel fundraising campaigns.
• Experience managing significant income and expenditure budgets.
• Ability to analyse campaign performance, interpret data, and produce clear, actionable reports.
• Strong creative judgement and ability to guide external agencies.
• Excellent communication skills, with a collaborative approach to working with colleagues, partners, and suppliers.
• Good understanding of fundraising regulation, Gift Aid, and data protection requirements.
• Strong numeracy skills and confidence working with financial and supporter datasets.
• Excellent attention to detail, written and verbal communication, and competent IT skills.
• A positive, proactive attitude and commitment to working as part of a supportive fundraising team.
• A genuine commitment to the values and mission of [Employer hidden].

Desirable

• A relevant degree or recognised fundraising qualification (or equivalent practical experience).
• Extensive experience in an Individual Giving or similar fundraising role.
• Experience managing external agencies and overseeing creative, print, and production processes.
• Experience of mail or telephone acquisition campaigns and testing new fundraising channels.
• Experience using CRM systems, particularly Access or similar platforms.

QUERIES

If you have any questions about the job description or terms and conditions, please get in touch by telephone on [contact hidden] or email [contact hidden]

TO APPLY

To apply for this position, please send your CV and supporting statement addressing the person specification to our HR team at [contact hidden].