Junior TikTok Channel Manager

About the Role

We’re looking for a creative, culturally plugged-in Junior TikTok Channel Manager to join the Social Video team, working exclusively across @[Employer hidden — view at passion-project.co.uk] on TikTok.

This role will directly support the [Employer hidden] TikTok Channel Manager in developing and executing original, repeatable, IP-led formats designed specifically for TikTok. It’s an idea-first, platform-native position focused on format building, cultural reactiveness and confident on-camera presence.

Working within a fast-paced social video team, you’ll help shape how [Employer hidden] shows up on TikTok, contributing to ideation, scripting and production support, while building a strong understanding of audience growth, retention and platform behaviour.

This is an ideal role for someone who understands TikTok culture instinctively, thrives in a reactive environment, and wants to grow into a senior channel manager role.

What the opportunity looks like:

• Supporting the TikTok Channel Manager in the day-to-day running of the [Employer hidden] TikTok account.
• Contributing to the ideation and development of original, repeatable, IP-led formats.
• Assisting with scripting, planning and production of TikTok-native content.
• Confidently appearing in camera-facing content when required.
• Translating trending conversations, internet culture and news moments into engaging TikTok videos.
• Working with our in-house editing team to execute high-performing content.
• Reacting quickly to trends, sounds and platform shifts.
• Supporting content scheduling and ensuring output aligns with TikTok best practice.
• Monitoring performance metrics and applying insights to refine creative direction.
• Collaborating with Editorial and Video teams to ensure TikTok content reflects [Employer hidden]’s tone and audience expectations.

Skills and experience we’d like you to have:

• A strong understanding of TikTok as a platform, including trends, hooks, retention mechanics and algorithm behaviour.
• An instinctive grasp of what resonates with [Employer hidden]’s core 16–34 audience.
• Confidence being camera-facing and comfortable presenting to a social audience.
• Experience ideating TikTok content, either in a publisher environment or via a strong personal/creator portfolio.
• A clear understanding of how to build repeatable formats, not just chase trends.
• Strong cultural awareness and the ability to spot conversations early.
• Ability to work quickly and creatively in a reactive news and entertainment environment.
• Strong storytelling instincts and understanding of short-form pacing.
• A solid understanding of media law and publishing best practice.
• Strong communication skills and the ability to collaborate within a production team.
• Filming and editing experience (CapCut, Premiere Pro, TikTok-native tools) is a bonus but not essential.

At [Employer hidden] Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week.

[Employer hidden] Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.