Lead Snapshow Manager

# Lead Snapshow Manager

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LBG Media is one of the most influential and fastest-growing digital media companies in the world, reaching over 1 billion people globally and generating more than 13.9 billion social views every month. With a social following of 520+ million, we’re the world’s most engaged social publisher, shaping how Millennials and Gen Z consume content across the UK, the US, and beyond.

We’re looking for an experienced and forward-thinking Snapchat Team Manager to lead our Snapchat team during an exciting period of growth on the platform. You’ll define and deliver the platform strategy, maximise performance, and build a high-performing team that consistently creates engaging, platform-native content.

This is a unique opportunity to combine editorial instinct, data-driven thinking, deep platform expertise, and strong people leadership to ensure our Snapchat output remains innovative, scalable, and commercially impactful.

The Role

Platform Growth & Performance

• Own and deliver the Snapchat growth strategy, including audience growth, engagement, retention, watch time, and revenue targets
• Set clear performance goals and KPIs aligned with wider business objectives
• Use platform analytics and insights to optimise content and test new formats
• Stay ahead of Snapchat platform updates, trends, and best practices
• Work closely with platform partners to identify growth opportunities and feature adoption

Content & IP Strategy

• Lead the development of a long-term, audience-first Snapchat content strategy
• Build and evolve a strong IP strategy, including:

• Identifying scalable, repeatable content formats
• Developing new franchises and refreshing existing IP
• Ensuring IP aligns with brand identity and commercial opportunities

• Balance trend-led reactive content with planned evergreen formats
• Maintain strong editorial standards across all output
• Collaborate with wider editorial and social teams to align content and IP where appropriate

People & Team Development

• Line-manage the Snapchat team and foster a positive, inclusive, high-performance culture
• Set clear expectations, goals, and development plans for team members
• Coach and mentor the team to strengthen creative, editorial, and platform skills
• Support career development through regular feedback, performance reviews, and training opportunities
• Encourage experimentation and innovation while maintaining accountability

Cross-Functional Collaboration

• Work closely with leadership teams to support revenue opportunities and brand identity
• Contribute to wider social and editorial strategy discussions, sharing Snapchat insights
• Support new launches, pilots, and cross-platform initiatives

Key Requirements

Essential

• Proven experience managing a Snapchat account or team at scale
• Strong understanding of Snapchat’s content ecosystem, audience behaviour, and analytics
• Experience developing and managing successful content IP
• Demonstrated people management and leadership experience
• Ability to balance creative vision with data-led optimisation
• Excellent communication and stakeholder management skills

Desirable

• Experience in a digital media, publisher, or social-first environment
• Understanding of commercial content and brand partnerships
• Experience scaling teams or launching new content verticals

At [Employer hidden — view at passion-project.co.uk] Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week.

[Employer hidden] Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.