Director of Marketing

About [Employer hidden — view at passion-project.co.uk]

[Employer hidden] builds sustainability software for large enterprises. We help companies measure and report their carbon emissions, manage supply chain sustainability data, and meet regulatory requirements like CSRD. Our customers include some of the largest food and beverage companies in the world.

We sell into enterprise accounts with enterprise sales cycles, contract values, and multiple stakeholders involved in every deal. Our go-to-market is built around account-based marketing.

The Role

We are hiring a Director of Marketing to own the marketing function at [Employer hidden]. You will be accountable for the company pipeline target, leading the marketing team, and sitting as part of the commercial leadership group alongside Sales and Customer Success.

There is a clear ABM/ABX strategy already in place, built around a Demand Unit Waterfall framework. We need someone who can build a plan to deliver on the strategy and over time own and evolve the strategy.

This is still a hands-on role. The team is small and you will spend a meaningful amount of your time in the work: writing content, building campaigns, working in Pardot and Salesforce. If you have only managed marketing through other people for the last few years, this will feel different.

You will need to be able to operate independently. While you will report to the CRO and work closely with commercial leadership, we need someone who can make decisions, manage trade-offs, and represent marketing at the leadership table without needing to be guided through it.

What You Own

• Company pipeline target — shared with Sales, owned by you from the marketing side
• Marketing strategy — detailing and executing a plan to deliver the current strategy, and evolving it based on what you learn
• Market positioning and messaging — how we talk about [Employer hidden] and why enterprises buy from us
• The marketing team — a small team covering Events and Demand Generation, with potential to grow
• Content production — writing some of it, directing it, managing freelancers and agencies as needed
• Customer proof point library — building and maintaining structured customer value stories for Sales and Marketing.
• Account-based execution — coordinating events, digital, content, and outbound at account level
• Events and podcast strategy — we have an established events programme and a successful podcast. You will own the strategic integration of these assets into the demand generation engine, working with the Events Manager and CEO to ensure they drive measurable pipeline, not just brand awareness
• Marketing operations and reporting — defining the requirements for scoring, segmentation, and attribution infrastructure in Pardot, Salesforce, and supporting tools, working with internal tech and your RevOps partner to deliver the build
• Sales development alignment — working closely with Sales Development to ensure outreach is informed by account-level engagement data and aligned with marketing strategy, regardless of reporting line
• Budget — managing the marketing budget and making investment decisions
• Commercial partnership — working directly with Sales and Success leadership on account prioritisation and campaign alignment
• Product Marketing — working with Product on product marketing and positioning

Requirements

- 7+ years in B2B marketing, with at least some of that as the most senior marketer in the business

- You have owned or shared a pipeline or revenue target before

- Experience marketing to enterprise buying groups with long, complex sales cycles

- Strong product marketing instincts — you can think through positioning, messaging, and competitive differentiation

- You can write. Not just brief others, but actually produce clear, compelling content yourself

- Real experience with account-based marketing — you have built or run ABM programmes, not just read about them

- Able to define requirements for marketing infrastructure builds across Salesforce, Pardot, and supporting tools, and work with internal tech teams and external partners to deliver them. You do not need to be a technical builder, but you need to be able to articulate how data should flow through the process and what the outputs need to look like

- Experience leading and developing a marketing team

- You are commercially minded and can hold your own with Sales leadership

Nice to Have

- Experience in sustainability, ESG, or climate tech is a strong advantage. You will be working with carbon accounting concepts, regulatory frameworks like CSRD, and sustainability practitioners daily.

- Background in SaaS early growth stages

- Experience using AI and automation to make a small marketing team punch above its weight — not just experimenting, but deploying it to solve real operational bottlenecks

Benefits

- Uncapped annual leave

- Healthcare plan including dental with Bupa

- Pension contribution matched up to 3% with Penfold

- Access to Spill – mental health provider

- £500 new joiner budget for home office setup

- Equity participation