Digital Marketing Manager (Events)

The role

We’re looking for a hands-on Digital Marketing Manager to own paid media, conversion optimisation and performance measurement across FMC’s dentistry events. This role is ideal for someone who loves making campaigns work better, spotting where users drop off, and using data to drive smarter decisions — particularly in a fast-paced events environment.

You’ll play a key role in driving attendee registrations, improving conversion rates and ensuring we invest marketing budget where it performs best.

Responsibilities

• •Planning and delivering paid digital campaigns (Meta, Google, LinkedIn as appropriate) to drive free event registrations
• •Owning CRO across event websites and registration journeys (landing pages, messaging, forms)
• •Monitoring and improving conversion rates from click → registration
• •Managing measurement and reporting (GA4, UTMs, dashboards, CPL tracking)
• •Analysing performance and clearly communicating insights and recommendations
• •Working closely with Event, Commercial and Content teams to align campaigns with event timelines
• •Lead creative briefing for digital campaigns, working closely with internal and external designers to ensure creative is on-brand, performance led and delivered to deadline.
• •Working with the Marketing Executive to plan and deliver always-on marketing campaigns to drive year-round growth of our events and awards brands.
• •Briefing and managing external agencies or freelancers where specialist support is needed

What we need from you

• •Strong experience running paid digital campaigns for events with a minimum of 5 years experience.
• •A solid understanding of CRO principles and how to reduce friction in user journeys
• •Confident with analytics and performance reporting
• •Comfortable working with multiple events and deadlines
• •Organised, commercially minded, and calm under pressure
• •Experience in B2B events would be preferred with dentistry or healthcare as a plus (but not essential)

Why work for FMC?

• •Competitive salary
• •25 days holiday plus bank holidays
• •Company pension scheme
• •Health & wellbeing scheme
• •Employee discounts scheme
• •BHSF Health cash plan
• •Wellhub discounted gym memberships
• •Cycle to work scheme
• •Electric car scheme
• •Free parking including access to car charging points
• •Regular company social events
• •Management that cares about your career development and personal growth
• •A chance to make a real impact on the business from day one
• •A culture where success is rewarded and going above and beyond is recognised and valued

Apply for this role

* Required

First name *

Last name *

Email address *

Phone number *

Are you eligible to work in the U.K.? *Please selectYesNoYes, but visa sponsorship required

LinkedIn Profile URL

Resume/CV *Attach Dropbox, or enter manually

(File types: pdf, doc, docx, txt, rtf)

Cover LetterAttach Dropbox, or enter manually

(File types: pdf, doc, docx, txt, rtf)

Or write your cover letter here

I agree to the Terms & Conditions

Submit application