Creative Strategist

🔒 Confidential Employer
Posted 21 March 2026
LOCATION
London
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Creative Strategy Performance Marketing Paid Social Creative Data Analysis Communication Skills Project Management

FULL DESCRIPTION

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health.

The job

We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This isn’t a video editing role — it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results.

You’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what’s next, and directing others to bring it to life.

You'll be responsible for:

  • Developing strategic creative concepts for paid video campaigns across social platforms
  • Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
  • Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
  • Partnering with UA and growth teams to test hypotheses and scale what performs
  • Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals
  • Spotting patterns, trends, and cultural moments to inform future campaigns
  • Guiding the creative process end-to-end, from concept through to execution and analysis

Your experience

Must-have:

  • 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
  • A portfolio showing data-driven creative concepts that delivered measurable results
  • Deep understanding of paid social creative performance and testing methodologies
  • Strong communication skills — able to translate insights into compelling creative directions
  • Fluency in English and a natural ability to craft ideas for a global (especially US) audience
  • Familiarity with creative production workflows, without needing to be hands-on in editing tools
  • Proficiency with project management tools (Jira, Confluence, Google Workspace)
  • Curiosity for new formats, cultural trends, and emerging AI creative tools
  • An obsession with results

Nice-to-have:

  • Familiarity with budgeting and resource allocation for creative projects
  • Experience working collaboratively with creative partners (writers, motion designers, video editors)

What success looks like

  • Growth in video creative’s contribution as a driver of paid UA success
  • Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)
  • Tangible impact on overall paid UA campaign growth and ROI
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