Senior Product Manager - Subscription Value

The job

As a Senior Product Manager – Subscription Value at [Employer hidden — view at passion-project.co.uk], you will own the strategy and execution of monetisation across both core subscription tiers and new expanding e-commerce verticals, including areas such as wearables integration, physical products, and other health-related offerings.

You will be responsible for defining feature segmentation, designing scalable monetisation funnels, shaping packaging and bundling structures, and running structured experimentation to maximise conversion, ARPU, and long-term LTV. This role is critical to expanding [Employer hidden]’s revenue streams beyond traditional subscriptions while strengthening the overall subscription value proposition within the Premium ecosystem.

You’ll collaborate closely with analysts, designers, researchers, engineers, and cross-functional stakeholders to ensure all monetised offerings are strategically integrated, data-driven, and aligned with [Employer hidden]’s global revenue growth objectives.

Your Experience

Must have:

• Proven experience in B2C mobile product management with subscription or freemium models.
• Strong track record of defining feature segmentation and building tiered subscription structures.
• Demonstrated experience assessing user willingness to pay and optimising packaging across segments.
• Hands-on experience preparing and running A/B tests for subscription packages, add-ons, and upsell mechanics.
• Experience launching and scaling monetised product verticals or add-on offerings.
• Strong analytical capabilities with deep understanding of ARPU, ARPPU, LTV, retention curves, and cohort analysis.
• Ability to work autonomously in ambiguous environments and lead cross-functional collaboration.
• Excellent strategic thinking skills, translating insights into scalable monetisation frameworks.
• Experience working cross-functionally with design, analytics, engineering, marketing, and regulatory stakeholders.

Nice to have:

• Experience in health-tech, wellness, or regulated product environments.
• Experience integrating new revenue streams into existing subscription ecosystems.

What you'll be doing

You'll be responsible for:

• Defining monetisation strategy for new e-commerce verticals, aligning with [Employer hidden]’s global revenue objectives.
• Designing and optimising subscription bundles and cross-sell funnels across new e-commerce verticals.
• Developing pricing, packaging, and segmentation strategies aligned with company-level revenue goals.
• Running structured experimentation to validate willingness to pay, elasticity, and bundle performance.
• Ensuring seamless integration of new verticals into the subscription ecosystem, including entitlements and lifecycle flows.
• Collaborating with onboarding, growth, promotional, and lifecycle teams to enhance the overall premium value proposition.
• Analysing qualitative and quantitative data to continuously refine subscription value mechanics.
• Building a long-term strategy for Subscription Value aligned with Premium OKRs and global monetisation objectives.