Field Sales Executive

🔒 Confidential Employer
Posted 21 March 2026
LOCATION
Greater London
TYPE
Full-time
LEVEL
Mid-Senior level
SALARY
£36,000 / year
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Field Sales Experience New Business Development Account Growth Relationship Management Negotiation Skills Customer Retention Consultative Selling Time Management

FULL DESCRIPTION

Tasks: Manage and grow customer relationships in the vaping sector across Greater London.

Company: Dynamic vaping distribution company with a focus on growth and innovation.

Benefits: Competitive salary, uncapped commission, car allowance, and 28 days holiday.

Why this job: Join a fast-paced environment and make an impact in the booming vaping market.

Qualifications: Proven field sales experience and strong relationship management skills required.

Other info: Exciting opportunities for career progression in a growing business.

Field Sales Executive

We are seeking an ambitious and commercially driven Field Sales Executive to manage and grow our customer base across Greater London. This role is focused on increasing distribution, winning new retail accounts, and developing long-term, profitable relationships within the vaping and FMCG retail sector. You will be heavily field-based, working directly with retailers to maximise sales, improve product visibility, and drive consistent revenue growth in a competitive London market.

Key Responsibilities

  • Win new business and open new retail accounts across Greater London
  • Manage and grow existing customer relationships to maximise account value
  • Increase product range distribution, shelf space, and in-store visibility
  • Conduct regular face-to-face visits with retailers and key decision-makers
  • Achieve and exceed monthly and annual sales targets
  • Negotiate pricing, promotions, and commercial agreements
  • Execute product launches and promotional activity in-store
  • Identify upselling and cross-selling opportunities within existing accounts
  • Maintain accurate CRM records, forecasts, and sales reports
  • Attend company exhibition and in-store events
  • Track competitor activity and market trends within the London FMCG/vaping Market

Sales & Experience Requirements

  • Proven field sales experience within the vaping industry or a similar FMCG environment (required)
  • Strong track record of achieving or exceeding sales targets
  • Demonstrated success in new business development and account growth
  • Excellent relationship management and customer retention skills
  • Confident negotiator with a consultative, results-driven sales approach
  • Ability to influence and build rapport with store owners and buyers
  • Highly organised with strong territory and time-management skills
  • Self-motivated and comfortable working independently in the field
  • Full UK driving licence

What We Offer

  • Competitive base salary of £24,000 – £36,000 per year
  • Uncapped commission with realistic OTE of £12,000 per year
  • £3,600 annual car allowance
  • All business expenses covered
  • 28 days holiday including bank holidays
  • Free samples of new product launches
  • Staff discounts across the entire product range
  • Opportunity for progression within a growing distribution business
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