Head of Global Marketing

Head of Global Marketing

To be Radical is to offer something innovative and unique, which is exactly what we’re seeking in a new Head of Global Marketing.

Based at our Corporate HQ at Donington Park Circuit, you’ll shape and deliver the global marketing, PR and communications strategy for [Employer hidden — view at passion-project.co.uk], with the freedom to create bold campaigns across events, digital platforms and our international dealer network.

The Head of Global Marketing role combines strategy with hands-on execution. You’ll have creative ownership, within a clear brand vision, shaping event and multi-channel campaigns that put our customers and global dealer network at the centre of everything we do.

As a member of our Senior Management, you’ll lead the development of Radical’s marketing function, showcasing our passionate community, visceral cars, thrilling on-track activity and bucket-list global racing series, while working closely with Sales, Motorsport and Operations teams to deliver consistent, high-impact communications worldwide.

This role suits a senior marketer, with motorsport experience or passion, who wants real ownership in a small, agile marketing team.

As Head of Global Marketing, you'll need to:

• Execute engaging marketing campaigns to drive brand awareness, generate leads and grow customer prospect engagement.
• Position and market the Radical brand in a premium context in the motorsport segment.
• Work closely with the Radical dealer network.
• Develop Radical’s products and community engagement in the virtual and simulator segments.
• Lead merchandise and licensing activity to drive brand awareness.
• Develop and manage the annual marketing strategy in line with core business objectives.
• Manage the annual marketing budget spend.
• Champion the commercial benefits of marketing activities and demonstrate return on investment of all initiatives.
• Act as a brand guardian across all channels. Ensure all marketing initiatives promote the right message to the right target market and position the brand correctly.
• Have flexibility to represent Radical at races and events.

Core Candidate Requirements:

• Right to work in the UK, without sponsorship.
• Proven experience in a senior marketing position.
• Experience or a keen personal interest in Motorsport.
• Proven experience in creating and executing marketing strategy.
• Experience using commercial insights to drive performance and growth.
• Strong communication skills and ability to build relationships with stakeholders of all levels.
• Full UK driving licence, travelling as needed for races and events.

Package and Benefits:

• Full-Time, Permanent Contract.
• Annual Leave: 25 days holiday plus 8 bank holidays.
• Company Pension Scheme – Matching up to 4% of contributions.
• Life Insurance – Paying up to 3x salary to nominated beneficiaries.
• An inclusive and supportive company culture.